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HEY SUBBIES 👋🏽
Everyone loves to talk about “growth hacks,” viral formulas, or some secret algorithm cheat code.
But truth is… audience growth isn’t about copying someone else’s playbook or obsessing over metrics you barely understand.
It’s about showing up as yourself consistently, intentionally, and with purpose.
Here’s what’s actually worked for me (and might work for you too if you apply them):
Quick Detour for my sponsors today: Roku
PLEASE CHECK THEM OUT:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
1️⃣ Be human first, creator second
I talk like I’m chatting with a friend over coffee.
I don’t write to impress; I write to connect.
Posts about heartbreak, messy mornings, random dreams — these resonate because they’re real. People remember feelings, not perfect grammar or forced hooks.
________
2️⃣ Keep the formatting clean
Long blocks of text? Hard pass.
I break things into short lines.
I use bullet poins, symbols, and spacing so it feels like you’re scrolling through my thoughts in real time.
Readable content = shareable content.
________
3️⃣ Vulnerability is a superpower
You can talk about growth, healing, and confidence all you want — but if you don’t show the ugly sides (bad days, fears, insecurities), your audience won’t be able to fully relate to you.
Being open makes people trust you. It makes them feel seen too.
________
4️⃣ Engage like a human, not a bot
I don’t just reply with “thanks” or “🔥.”
I read comments, ask questions back, try to relate over shared opinions or experiences - connect.
Real conversations turn into powerful connections.
5️⃣ Drop bombs (the right way)
Short, punchy statements that stick with people.
The ones that make them stop scrolling and go: “Damn 🔥”
But they aren’t always motivational or feel-good.
→ Sometimes they’re tough truths.
→ Sometimes they’re jokes.
→ Sometimes they’re random questions.
Balance is key.
________
6️⃣ Play with different content types
Good mornings.
One-liner questions.
Vulnerable confessions.
Practical tips on X growth.
Tricks to personal branding.
Educational tutorials on AI.
Random funny stories.
I mix it all.
Why?
Because people aren’t one-dimensional, and neither should your content be.
________
Quick Detour for my sponsors today: ATTIO
Check out the cool stuff they are offering:
______
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7️⃣ Keep your circle intentional
I manually unfollow inactive accounts.
If they haven’t posted or I haven’t interacted with them in 3–6 months: unfollowed.
This keeps my feed aligned with my content type and ensures the algorithm works in my favor when it comes to showing my posts to other people.
________
8️⃣ Normalize unfollowing
X shouldn’t be a follow-for-follow game.
No one should have to follow you forever. No one owes you that.
If someone unfollows you, don’t lose sleep over it. Plenty of other "fish in the sea”
9️⃣ Never stop experimenting
→ Try new content formats.
→ Host Spaces.
→ Launch a newsletter.
→ Recycle old posts into new and improved ones.
The moment you stop experimenting, you stop growin.
________
1️⃣0️⃣ Value > Viral
Impressions don’t mean sh*t if no one engages with your posts.
Focus on creating conversations, not just collecting views.
Conversations → Connections → Community.
That’s the real growth loop.
________
Quick Detour for my sponsors today: BEEHIIV
Check em out to build your newsletter:
Your readers want great content. You want growth and revenue. beehiiv gives you both. With stunning posts, a website that actually converts, and every monetization tool already baked in, beehiiv is the all-in-one platform for builders. Get started for free, no credit card required.
I didn’t wake up one day with 20,000 followers
and 160 subscribers.
I didn’t magically become “relatable.”
I didn’t go viral every week.
I just showed up — every day — with something real to say.
So if you’re stuck wondering what works, start here:
↳ Be yourself.
↳ Keep showing up.
↳ Focus on connections.
Everything else is just noise.
✨ What would you add to this list? Hit the reply and let’s learn from each other.
SEE YOU ON THE NEXT ONE
- AUNY 🧡
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