1 Idea. 7 Formats. Multiple Platforms.

How much reach are you leaving on the table by only posting on one platform?

In partnership with

If you’re creating content and not posting it everwhere…
you’re working 10x harder for 1x the results.

You have something amazing to say but you’re only posting it once… on one platform… in one format?

Come on!

You’re wasting it!

You’re wasting good ideas by only using them once.

Wasting time.. potential.. and opportunities!

Let’s fix that.

One idea should be feeding different formats across multiple platforms.

Here’s how to do it without sounding like a recycled robot 👇

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

đź§  Step 1: Start With a Core Idea

Example:

Core Idea: “The algorithm rewards conversations, not just content.”

You now have a seed. Everything else is just how you plant it across platforms.

🌀 Step 2: Repurpose Into Different Content Formats

Use this framework for 7 high-performing formats spread across multiple platforms:

1. ✦ Striking post (X / LinkedIn / Threads)

You think you’re being shadowbanned.
You’re actually just not giving people a reason to engage with you.

2. ❥ Question your audience (X / LinkedIn / Threads)

What’s one way you started conversations that actually boosted your reach?

3. ➤ Thread / Mini-blog (X / LinkedIn / Threads / Beehiiv)

Most people complain about low reach.
Few realize the algorithm doesn’t reward lurkers. It rewards talkers.
Here’s how I fixed that in 3 steps 👇

(follow up with practical advice)

4. âś§ Carousel (LinkedIn / Instagram / Threads)

Slide 1: “Low Impressions?”
Slide 2: “You’re not replying to anyone.”
Slide 3: “The algorithm boosts engagement-based relationships.”
Slide 4: “Here’s what to do instead…”
Slide 5+: Action steps

5. 📹 Video (TikTok / IG Reels / YouTube Shorts / X… basically anywhere)

Hook: “Here’s why no one’s seeing your posts”
Add a direct rant/explanation (60s max)
CTA: “Try this for 7 days and tell me what changes.”

6. 🎙️ Audio Snippet (anywhere)

Record a casual voice note or grab a clip from a space
Upload as micro-podcast, SoundCloud snippet, or share as a “moment”

Pair it with: “Here’s a spicy truth from today’s livestream…”

7. 🖼️ Image Prompt or Meme (anywhere)

“A person shouting into the void of space, their speech bubbles turning into dust.”
Caption: “Posts with no engagement feels like this.”

đź›  Prompt Template to Automate This:

Repurpose this idea: [INSERT]

Into:

• 1 tweet
• 1 question
• 1 thread
• 1 carousel breakdown
• 1 meme idea
• 1 AI image prompt
• 1 newsletter angle
• 1 video script (for Reels/TikTok)”

⚡️ Quick Tips

✓ Start with the X post first — it’s the hardest to make hit, and everything else can be expanded from there

âś“ Maintain emotional consistency across formats

✓ Don’t just copy/paste; adapt tone, pacing, visuals and context according to audience

âś“ Use tools like ChatGPT, Canva, CapCut, and Grok Imagine to scale faster

✓ Repost high-performing content a month later in a different format (90% of your audience won’t notice + your new followers get to see it)

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

REPLY WITH YOUR LAST POST
I’LL TELL YOU 3 NEW FORMATS YOU COULD POST IT AS

If you liked this, you’ll also like this free writing guide I have on Buy Me a Coffee. You can download it here:


If you enjoyed this, you’ll enjoy my other newsletters too. Read them here (i promise, they’re all really pretty ♡):

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