🚨 MEANINGFUL REPLIES = CONNECTIONS

Stop replying at random.

Stop replying out of obligation.

And stop replying to accounts who’ll never notice you.

If you want reach + engagement + growth

You need a system.

Here’s the one I use ↓

USE 40 / 40 / 20 REPLY SPLIT

Spending 100% of your time replying to “big” accounts hoping for views is useless.

Instead, split it like this:

➊ 40% → Mid-size creators (5k–50k)

These are the sweet spot.

→ Big enough to get impressions
→ Small enough to reply back
→ Great for collabs, Spaces, DMs (networking in general)

↳ These are the quality creators you can learn from and build connections with. Their communities can also be your playground. You’ll find lots of mutuals there.

➋ 40% → Peers & active engagers (your size ± a little)

Your future superfans.

→ These are the ones who’ll show up on your posts, not just like them.
→ They’ll comment back, share your stuff, show up in DMs.
→ You both grow together.

↳ This will be your circle, your community.

➌ 20% → Verified / Large accounts (50k+)

Use these strategically. Turn on notifications.

→ Jump in early when they post
→ Be relevant, witty, attention-grabbing with your replies
→ If they reply or like yours, you get a massive visibility spike

↳ Use your best replies on the people who comment on these posts too. Network 📈

PS. Follower count shouldn’t always dictate who you build strategic relationships with. Go by the vibes too. If someone gets a lot of engagements, even if they are a smaller account, you can find people in their “circle” that have the same mindset and interests as you.

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WHO TO NEVER REPLY TO

Let’s be honest. Not every reply is worth it.

Here’s who to skip:

☒ People who never reply to their comments
☒ Accounts that auto-plug their links everywhere
☒ Posts with 500+ replies already unless you’re very early

Consistently replying to people who never reply back to you can deboost you.

HOWEVER, you can take advantage of it by replying to people who leave comments on those accounts. Great networking opportunity there.

DM-LEVEL REPLIES (HIGH INTENT)

Once in a while… go deeper.

Pick one reply a day that’s high-effort:

→ Personal story
→ Emotional angle
→ Insightful perspective
→ Follow-up Q to start a convo

If it lands, send them a DM. “extend your hand of friendship”

Say:

“Hey I really liked your take on ___. Just followed. Looking forward to seeing more of your content.”

That one DM can do more than 100 likes ever will. Like this one DM changed the entire trajectory of my career:

☑ YOUR MISSION ^{_{(should you choose to accept it)}}

▫️ Pick 5 quality creators you admire
▫️ Pick 5 creators that are similar to your account size
▫️ Pick 5 large accounts within your niche

Reply to them daily for a week using the strategy above.

Then let me know how your engagement, views and reach changed!

See you on the next one
- AUNY 🧡 

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