In partnership with
SMALL ACCOUNTS:
It’s looking for proof that people interact with you.
Specifically:
→ who replies to you
→ how fast conversations happen
→ whether people stick around
→ if interaction continues beyond the first comment
Posting without interaction gives the system nothing to work with.
Conversations do.
Here’s some things you should do for 2 weeks then see how your reach improves 👇🏽
Quick Detour for my sponsors today: ReMarkable
Check out what they are offering for my readers:
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This isn’t about setting more goals. It’s about understanding what matters, clearly and calmly.
A simple reset for January. A thoughtful way to review your year.
🚨 OKAY BACK TO TOPIC 🚨
→ 1️⃣ Find 5 Relevant, High-Quality Accounts
Not big celebrity accounts.
How to do it:
↳ Same niche as you
↳ Actively posting (daily or near-daily)
↳ Real engagement (lots of comments)
↳ Audience you actually want in your replies
↳ Posts high quality content; people you look upto
Pro tip:
Pick accounts just slightly bigger than you.
→ 2️⃣ Reply Thoughtfully to 3 Posts Each (Daily)
This is not “nice post!” energy.
Do this instead:
↳ Add context
OR ↳ Share a short experience
OR ↳ Expand their idea
OR ↳ Ask a smart follow-up question
Rules:
✓ No emojis-only replies
✓ No generic praise
✓ No copy-paste comments
Think: “Would I stop scrolling to read this?”
→ 3️⃣ Post Once a Day (In Your Niche)
Post at least one piece of content that is relevant to your niche.
What to post:
↳ Something you learned
↳ A mistake you made
↳ A simple tip
↳ A clear opinion
↳ A short framework
Posting > Not posting
→ 4️⃣ Engage With The Replies You Get
This is where compounding starts.
How to respond:
↳ Reply within the first hour if possible
↳ Ask a follow-up question
↳ Keep it human, not motivational
Every reply tells the algorithm:
→ this account is active
→ people stick around for convos
→ show this person to more users
The algorithm needs proof that people want to interact with you.
Posting more without interaction = Your content will get shown but ignored = Algo won’t push it or you much further
This system:
→ teaches the platform who to show your posts to
→ builds visible conversations under your name
→ increases time spent on your posts
→ creates repeat interactions from the same people
That’s what leads to distribution.
Not volume.
BTW… Your profile has three make-or-break assets:
your banner, bio, and pinned post.
If you want a profile that feels relatable, cohesive, and unforgettable... grab this kit that walks you through achieving it step by step.
Your 3-Part Brand Kit: Banner, Bio & Pinned Post Master Guide
A complete breakdown of the 3 core elements that make or break your personal brand on X
Quick Detour for my sponsors today: ATTIO
Check out what they’re offering for my readers:
AI-native CRM
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— Margaret Shen, Head of GTM at Modal
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Check out what BeeHiiv is offering:
We’re running a super short survey to see if our newsletter ads are being noticed. It takes about 20 seconds and there's just a few easy questions.
Your feedback helps us make smarter, better ads.
The algorithm needs proof that people want to interact with you.
Try this:
✓ 5 accounts
✓ 3 thoughtful replies each
✓ 1 post per day
✓ Engage back, every time
If you’re under 5k followers and still trying to “out-post” bigger accounts…
You’re playing the wrong game.
Play the interaction game instead.
The algorithm needs proof that people want to interact with you.
SEE YOU ON THE NEXT ONE
- AUNY 🧡
BTW… IF YOU NEED HELP WITH STARTING YOUR NEWSLETTER;
I’m here.
You can hop on a call with me and I’ll walk you through everything:
Beehiiv Newsletter Setup & Strategy Call
Hop on a 1-on-1 call where I help build your Beehiiv newsletter from scratch