In partnership with
Marketing Was Never Meant to Be Boring
Here’s the truth no one wants to say out loud:
Most marketing advice today is written for robots (by robots too sometimes!)… not humans.
Buzz words. Templates. “SMART objectives.”
“are you in need of xyz? Try this”
STOP
You sound like an infomercial
Marketing isn’t a formula.
It’s about how people feel when they read your posts.
People don’t connect to posts that are trying to sell them something.
They connect to emotion you leave behind.
Let’s break down how you can make people feel connected to your posts (or product).
Quick Detour for my sponsors today: ROKU
Check out what they are offering:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
You have to make people feel one of these things:
↳ Seen
↳ Inspired
↳ Understood
↳ Challenged
❥ People remember how you made them feel, not what you tried to sell.
_____
BTW… If you wanna make this simple, instead of reading all this, you can always hop on a call with me. Book it here:
1 Hour Content and Branding Advising Call
Hop on a 1-on-1 call with me where I’ll go over your profile and answer questions
_____
TRY THIS without trying to sound too smart:
➤ Build for attention retention, not perfection
➤ Focus on resonance, not aesthetics
➤ Don’t post content you wouldn’t read yourself
The creators who win are the ones who tap into ‘how the audience will react’ consistently.
→ Actionable Takeaways (Use These Today)
✓ Replace buzz words with a feeling
Write like you’re talking to a real person, not pitching to a boardroom.
✓ Lead with the feeling, not the feature
“What emotion do I want them to walk away with?” → Answer that first.
✓ Audit your last 10 posts
If they don’t make you feel something, they won’t make anyone else feel anything either.
✓ Challenge instead of inform
Safe content gets skimmed. Bold content gets bookmarked and shared.. OR you’ll spur a conversation people people wanna prove you wrong.
✓ Inject your personality into every line
Your tone is a differentiator. Use it. YOU are the best YOU there is.
REMEMBER:
You’re here to stand out.
____
QUESTIONS?
Reply to this email and ASK ME!
Don’t be the chicken that didn’t cross the road.
See you on the next one.
🧡 AUNY 🧡
AD BREAK
Check out my sponsors for today:
______
Stop Fraud Before Fulfillment
Post-purchase fraud is rising, slipping past checkout tools and draining retail profits. Chargeflow Prevent blocks fraud after payment but before fulfillment, cutting disputes by 90% with <0.1% false positives.
… but you don’t have time to write a newsletter for your brand.
So let Orbit Marketing handle it for you - professional, engaging, and revenue-driving newsletter content. 100% done for you.
It’s finally time to start your newsletter.
If you want to monetize via newsletters, get started with BeeHiiv
You can sign up, get started and send newsletters for FREE
And if you wanna monetize, use my link below to receive 20% off for your first 3 months ⬇️
