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🚨 DO YOU KNOW HOW TO USE YOUR PINNED POST?
You have 1 shot to make a strong impression when someone lands on your profile.
Don’t waste it on:
▪ a random viral post from 2022
▪ a thread that no longer reflects your work
▪ a motivational quote that could be from anyone
If your pinned post doesn’t tell me who you are or why I should follow you, it’s doing nothing for you.
Quick Detour for my sponsors today: TABS
Check out what they are offering for my readers:
The Architecture Behind AI-Native Revenue Automation
In our new white paper, The Architecture Behind AI-Native Revenue Automation, Tabs CTO Deepak Bapat breaks down what it actually takes to apply AI to revenue workflows without breaking the books.
You’ll learn why probabilistic reasoning isn’t enough for finance, how Tabs pairs LLMs with deterministic logic, and why a unified Commercial Graph is the foundation for scalable, audit-ready automation. From contract interpretation to cash application, this paper goes deep on where AI belongs—and where it absolutely doesn’t.
If you’re evaluating AI for billing, collections, or revenue operations, this is the architecture perspective most vendors won’t show you.
🚨 OKAY BACK TO TOPIC 🚨
🧲 YOUR PINNED POST = YOUR INTRO
Because:
✔ It’s the first thing a profile visitor sees
✔ It shows up on feeds as suggested content
✔ It’s your shot to convert lurkers into followers
So what should it actually include?
🧩 What to Include in a Perfect Pinned Post:
→ Who you are
→ What you do
→ Why you’re here (what you’re building or sharing)
→ Your vibe or personality (inject you)
→ A pretty pic / video (some kinda image if you’re anon)
→ Optional: CTA to follow, sub, reply, etc.
Make it punchy. Make it you.
Make it so that stranger feels the need to hit the follow because they feel connected to you.
No one should have to to dig through your timeline to “figure you out.”
Your pinned post should tell them in 15 seconds flat.
Here’s my current one for reference:
Switch it up every other month or so… put a new spin on it and re-intro people to yourself
🧪 Formula You Can Steal
Try this layout for a starter pinned post:
Hey I’m [Name] 👋🏽
I [what you do] for [your audience type].
Here to share [topic/content type].
Current focus → [what you’re building/posting].
Follow if you’re into [personality hook / niche / POV].
↳ End with a quick CTA or link in comments to funnel people to your other channels or platforms.Other sponsors of the day: Check out what Mintlify and Attio are offering for you guys:
See Why HubSpot Chose Mintlify for Docs
HubSpot switched to Mintlify and saw 3x faster builds with 50% fewer eng resources. Beautiful, AI-native documentation that scales with your product — no custom infrastructure required.
Here's how I use Attio to run my day.
Attio's AI handles my morning prep — surfacing insights from calls, updating records without manual entry, and answering pipeline questions in seconds. No searching, no switching tabs, no manual updates.
☑ YOUR MISSION (should you choose to accept it)
Reply with your current pinned post.
I’ll give you honest, no-fluff feedback on how to make it better. Or how you can write yours!
Let’s make a banger first impression from here on out!
f your pinned post isn’t converting strangers to followers, you’re wasting the best marketing asset on your profile.
It’s not “just a post.”
It’s your landing page.
Your elevator pitch.
Your conversion tool.
Update it. Make it fire. Then make it work for you.
GRAB THIS GUIDE
(use code FREE to get it for FREE)
Your 3-Part Brand Kit: Banner, Bio & Pinned Post Master Guide
A complete breakdown of the 3 core elements that make or break your personal brand on X
Need help building a brand that feels like you?
I help creators refine their vibe, visuals, and voice. Book a 1:1 call with me:
1 Hour Content and Branding Advising Call
Hop on a 1-on-1 call with me where I’ll go over your profile and answer questions
SEE YOU ON THE NEXT ONE
🦋 AUNY