Don’t Build a Following. Build a System

You’re not overwhelmed. You’re unorganized. Let's fix that.

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Creators need CRMs too (you just don’t usually call it that).

If you’re trying to grow on 𝕏, land clients, build partnerships, or manage multiple conversations;

You don’t need more hours in the day.
↳ You need a smarter system.

If we’re being honest,

➤ You can’t always reply to every DM, remember every name, or track every opportunity manually

➤ You’re not just creating content; you’re networking, building, pitching, managing collabs

The bigger your platform grows, the harder it gets to keep it all in your head

That’s why smart creators and founders use tools that act like a second brain.

Instead of letting messages, tasks, and leads fall through the cracks…

You build a backend that works for you.

→ One that connects your calendar, email, and community relationships

→ One that tracks conversations automatically

→ One that grows with you—not against you

Your system doesn’t have to be fancy. It just has to work for you.

Which brings me to today’s sponsor: ATTIO - A tool i’ve recently found super helpful. Check em out:

Finally, a powerful CRM—made simple.

Attio is the AI-native CRM built to scale your company from seed stage to category leader. Powerful, flexible, and intuitive to use, Attio is the CRM for the next-generation of teams.

Sync your email and calendar, and Attio instantly builds your CRM—enriching every company, contact, and interaction with actionable insights in seconds.

With Attio, AI isn’t just a feature—it’s the foundation.

  • Instantly find and route leads with research agents

  • Get real-time AI insights during customer conversations

  • Build AI automations for your most complex workflows

  • Join fast growing teams like Flatfile, Replicate, Modal, and more.

And now for some real actionable tips you can start today WITHOUT any tools 👇🏽

Here’s how I personally simplify my systems:

❥ I tag names I need to remember inside Notes and add context like “met on Spaces” or “buys ebooks”

❥ I use pinned DMs + bookmark folders on X as mini to-do lists

❥ I keep a recurring “daily review” task that reminds me to check back on comments, convos, and leads (dry-erase sticky notes are a game changer: https://amzn.to/3UI82zh … thank me later 😉)

❥ I write down the last message sent for cold DMs so I can pick up threads later without sounding clueless

❥ I use AI (aka you know who lol) to summarize long convos and pull next steps

Again…. You do not need a fancy AF software (that lets be honest, overwhelms you too). It just has to work with YOUR flow.

Your content gets you visibility.

But your systems liberate you and allow you to focus on things that really matter!

Don’t just grow.

Scale… intentionally… 🧡 

That’s it for this edition of Explained Without Fluff. See you on the next one.

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