In partnership with
HEY SUBBIES 👋🏽
Most people think growth starts with belief.
It doesn’t.
Belief is optional.
Consistency is not.
I didn’t grow because I trusted myself.
I grew because I kept showing up when I didn’t.
→ When posts flopped
→ When energy was low
→ When doubt was loud
→ When quitting felt reasonable
I showed up anyway.
Let’s dive into why it works 👇🏽
Quick Detour for my sponsors today: Roku
PLEASE CHECK THEM OUT:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
Here’s the uncomfortable part:
❥ Motivation didn’t come first
❥ Inspiration didn’t save me
Repetition did.
Doing the thing again.
And again.
And again.
Not better.
Just done.
Belief followed action; not the other way around.
________
The Change Most People Miss
People wait to feel ready.
Ready never shows up.
Momentum doesn’t care how you feel.
It responds to patterns.
→ Same time
→ Same place
→ Same effort
Over time, the noise quiets.
The process steadies.
The results show up.
Not dramatically.
Reliably.
________
APPLY THIS TODAY
Use this simple framework:
The 30-Day Non-Negotiable
➤ Pick one action
➤ Make it small enough to be boring
➤ Do it daily for 30 days
➤ No optimizing, no judging, no pivoting
Examples:
→ One post a day
→ One page written
→ One idea shared
→ One reply sent
Not because you believe in it.
Because you decided to.
________
Belief is a feeling.
Feelings fluctuate.
Consistency is a decision.
Decisions compound.
You don’t need to feel ready.
You need to channel your inner stubbornness.
That’s how growth actually happens.
________
Quick Detour for my sponsors today: GUIDDE
Check em out to build your newsletter:
Revolutionize Learning with AI-Powered Video Guides
Upgrade your organization training with engaging, interactive video content powered by Guidde.
Here’s what you’ll love about it:
1️⃣ Fast & Simple Creation: AI transforms text into video in moments.
2️⃣ Easily Editable: Update videos as fast as your processes evolve.
3️⃣ Language-Ready: Reach every learner with guides in their native tongue.
Bring your training materials to life.
The best part? The browser extension is 100% free.
Check out what ATTIO is offering:
AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
IF YOU NEED HELP
I’m here.
You can hop on a call with me and we can figure out your content strategy together:
1 Hour Content and Branding Advising Call
Hop on a 1-on-1 call with me where I’ll go over your profile and answer questions
You can also grab my 3-Part Brand Kit where I walk you through how to craft the perfect brand utilizing your bio, banner and pinned post:
Your 3-Part Brand Kit: Banner, Bio & Pinned Post Master Guide
A complete breakdown of the 3 core elements that make or break your personal brand on X
SEE YOU ON THE NEXT ONE
- AUNY 🧡
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