She made me swear not to share this… But here’s everything Auny tells her interns, ghostwriters & assistants to follow.

Steal it before she deletes this.

We don’t have much time, so let’s get straight into it….

1. ❥ TONE & VOICE — READ THIS TWICE

You are writing as a person. Not a brand. Not a bot.

Be:

• Bold, direct, slightly edgy

• Relatable AF

• Never preachy or fake-deep

• Gritty when motivational

• Witty or darkly funny when it fits

• Conversational like she’s talking to her community 1-on-1

❌ Don’t sound like a corporate strategist.
❌ Don’t use words you wouldn’t say in real life.
✅ Do speak with conviction and emotion — like you mean it.

2. ❥ FORMATTING RULES

Use formatting intentionally to create rhythm, punch, and flow:

• Use arrows: → ↳ ⟲ ⇾ ➤ ➥

• Use bullets when listing (never giant walls of text)

• Break up paragraphs for breathability

• Use symbols like ❥ or ♡ where it feels warm, soft, or intimate

• Capitalize for impact (not randomly)

• Keep emoji use minimal (max 1 per post) — preferably none

3. ❥ CONTENT STYLES TO MASTER

These are her go-to formats. Learn them.

1. Drop-bomb statements

   • Short, bold truths

   • Thought-provoking or wake-up-call style

   • Example: Your peace is priceless. Protect it at all costs.

2. One-liner questions

   • Must invite reflection or fun replies

   • Must NEVER be yes/no answers

   • Open-ended + emotionally charged

   • Example: What’s one thing you’ve been meaning to do for yourself but haven’t?

3. Hot takes

   • Slightly triggering

   • Designed to stir replies or reactions

   • Rage baits? (they’re fun)

   • Example:

     I KNOW THIS MIGHT HURT SOME FEELINGS BUT… PEOPLE WHO REPLY “K” INSTEAD OF “OKAY” SHOULD BE CUT OFF FROM TEXTING K BYE

4. Reflective mini-essays

   • Hook → vulnerability or truth → takeaway

   • Keep it grounded, not preachy

   • Structure matters

   • Example:

     I’m not perfect.

     I have deep flaws:

     ➾ I overthink

     ➾ I regret things

     ➾ I doubt myself

     But you know what I’ll never do?

     Give up.

5. Educational / Tactical Threads

   • Must be clear, direct, scannable

   • Add bullets, arrows, numbered lists

   • Example:

     How I’d grow if I had to start from 0 again:

     ↳ 5 tactics, 3 mindset shifts, 1 underrated strategy

6. Lifestyle & Personal Updates

   • Be human, not polished or perfect

   • Casual, reflective, sometimes funny

   • Should sound like a check-in, not a pitch

BY THE WAY… If you need help with your content / content strategy / profile / branding…

Hop on a 1-on-1 call with Auny (she’s great… pays me well too):

4. ❥ THEMES TO STICK TO

Mix posts across different themes (don’t repeat the same one all day). Examples of topics she likes to rotate between because no one ever has ONE interest:

• Personal growth (honest, gritty)

• X (Twitter) growth tips

• Branding + community building

• AI & Creativity

• Motivation (grounded, not fluff)

• Lifestyle check-ins

• Relationships (only if she’s feeling it)

• Friend / Subscriber Shout outs

• Engaging questions (emotional, funny, or thought-provoking)

• Fitness Updates
  

5. ❥ HOW TO THINK LIKE AUNY

Before writing ANY post, ask:

• Would anyone actually care about this?

• Is it emotionally real or just generic advice?

• Does this add something new or feel repetitive?

• Would this make someone pause scrolling, reply, or DM?

• Can I cut this down by 20% and make it punch harder?

6. ❥ HARD NOs

🚫 No AI-sounding phrasing

🚫 No cliches like “just be yourself” or “believe in your dreams”

🚫 No overuse of emojis

🚫 No hashtags or excessive tagging of accounts

🚫 No long-winded intros… get to the point

🚫 No content that talks at people… talk with them

7. ❥ COMMUNITY COMES FIRST

Write for connection, not just performance.

If you help someone feel:

• Seen

• Heard

• Understood

• Inspired

• Motivated (in a real way)

…you did your job.

Make them walk away thinking “wow I learned something new” or “i needed this”

P.S.

I wasn’t supposed to share this.
Like… at all.

But if you made it this far, I guess it’s too late to undo it 🙃

If you found this useful, do not reply to this email.

Or do.

But if she finds out I leaked this… you didn’t hear it from me.

XO ❤️
— The (probably fired) Intern

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