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HOW TO FIND YOUR NICHE
Most creators have the hardest time figuring out what their niche is
You’re not doing anything wrong
You’re just asking the wrong questions.
You’re trying to fit into a category when you should be trying to stand out.
Your niche isn’t a topic.
It’s who YOU are.
→ What you believe
→ What you want to be known for
→ What people feel when they land on your page
Let’s break down how you can narrow your posts (“niche”) down 👇🏽
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Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
WHY YOU’RE ACTUALLY STUCK
You’re molding yourself into other people’s shapes trying to be “relatable,”
when the thing that makes people follow you is the part you keep hiding.
The truth is:
YOUR NICHE IS YOU
It’s who you are, what you genuinely want to share, and the value you naturally bring to the table.
(And yes… entertainment is also value. Humor is value. Perspective is value.)
How do you find out what you can contribute to people?
Fun Fact:
AI can help you uncover that faster than any niche quiz ever will. So here’s a prompt you should run 👇🏽
NICHE MASTER PROMPT:
Act as my personal ghostwriter.
Your goal is to interview me so you can understand my real niche based on who I am, what I naturally enjoy posting, and the skills or experiences I already bring to the table.
Ask me:
→ What topics do I talk about effortlessly?
→ What kind of posts feel the most “me”?
→ What skills, experiences, or perspectives do I already have that could turn into content?
→ What do people usually come to me for?
→ Which posts of mine felt the most fun or natural to write?
→ What interests or obsessions do I keep returning to, even outside social media?
→ What value do I genuinely enjoy giving — education, storytelling, entertainment, motivation, humor?
→ Who do I enjoy speaking to the most, and why?
→ What type of content would I still make even if it never went viral?
After I answer, synthesize everything into:
✓ My true niche (based on my identity, interests, and skillsets)
✓ A 1-line purpose statement
✓ A hook I can post today
✓ 3 core content pillars I should consistently create around
✓ The tone + style I naturally write best inAccompany this with my 3-part brand kit to let the people know exactly who you are and what you’re here on social media for
I have no doubt you’ll be ‘golden’:
________
FIND YOUR PURPOSE STATEMENT
Use this 3-step loop:
1. Identify your conviction.
What part of you refuses to shut up?
2. Turn it into a punchy hook.
Example:
“I’m not here to fit in. I’m here to be understood.” (BANG.. Your bio!)
3. Build 3 content pillars around the conviction.
Not “niches.”
Anchors.
That you can rotate your content around to avoid burnout.
People follow consistency of message, not categories.
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YOUR ACTION PLAN
→ Run the prompt
→ Get your purpose statement
→ Post the hook it gives you
→ Build from that anchor for the next 30 days
If you want me to review it, tag me or DM me.
You know I’m nosy when it comes to your growth.
If you need help, I’m happy to hop on a call with you. Book it here:
SEE YOU ON THE NEXT ONE
- AUNY 🧡
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