Does your content reflect who you are?

Your identity shapes your reach.

Who you are and who you tell the algorithm you are.

If your growth feels stale, here’s a big reason:

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If you’re posting from a version of yourself you don’t relate to anymore, it’ll never work.

When you started writing, maybe you loved tennis.

So you wrote about tennis.

You attracted tennis people.

The algorithm saw that pattern and kept distributing you to more tennis people.

Now?

You’re into basketball.

But you’re still writing tennis posts out of habit or trying to be complacent even though your heart’s not there.

This is what happens:

→ Your audience can feel when you’re not into it

→ The algorithm can see the drop in signal

→ You burn out because nothing feels aligned

→ Your audience burns out because you’re posting the same thing every day without soul

Creators blame the algorithm.

But most of the time, they’re just outgrowing the identity they built their account on.

And guess what?

It’s okay to change it up!

The algo just needs to see the updated version of you

If your content doesn’t reflect who you are right now, the algorithm is distributing outdated data.

Tell the algorithm:

This is who I am.

This is what I care about.

This is what I want to be known for.

…through your posts and your replies.

If you are interested in posting about basketball now, make sure to post 1-2 times a day ABOUT basketball.

Interact with accounts who post about basketball!

This not only tells your algo who you are, but it starts to show you to people who like basketball. It’ll take a little time but with the new Grok content matching, it’ll happen pretty fast if you stay consistent.

When your identity is clear, three things happen fast:

People don’t burn out because they post too much.

They burn out because they post things they no longer feel connected to.

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If your numbers feel off, don’t change your niche first.

Change the identity your content is reflecting.

Your people show up when you show up authentically.