You Don’t Need a Niche. You need a Purpose.

Number 1 question asked on social media:

“How do I find my niche?”

Wrong question.

Try this instead:

→ What do I believe in?
→ What do I want to be known for?
→ What do I want people to feel when they land on my page?

That’s your real niche.

It’s not a category. It’s a conviction. It’s who you wanna be.

The reason you’re stuck

You’re trying to fit in when you should be trying to stand out.

Clarity doesn’t come from taking a niche quiz.

It comes from saying something that actually matters to you.

You can totally use AI to help you with this as well!

Here’s a cool prompt you can use:

Act as a purpose clarity coach.

Ask me:
→ Who am I, beyond what I do?
→ What experiences shaped how I see the world?
→ What message would I shout from a rooftop, even if no one listened?
→ Who do I feel called to speak to—and why?
→ What’s one truth I believe that most people don’t?

Once I answer, help me turn it into:
• A 1-line purpose statement
• A hook I can post today
• 3 core content topics I should focus on

The Key to a $1.3 Trillion Opportunity

A new trend in real estate is making the most expensive properties obtainable. It’s called co-ownership, and it’s revolutionizing the $1.3T vacation home market.

The company leading the trend? Pacaso. Created by the founder behind a $120M prior exit, Pacaso turns underutilized luxury properties into fully-managed assets and makes them accessible to the broadest possible market.

The result? More than $1B in transactions and service fees, 2,000+ happy homeowners, and over $110m in gross profit to date for Pacaso.

With rapid international growth and 41% gross profit growth last year alone, Pacaso is hitting their stride. They even recently reserved the Nasdaq ticker PCSO.

The same VCs that backed Uber, eBay, and Venmo also backed Pacaso. Join them as a Pacaso shareholder before the opportunity ends September 18.

Invest While You Still Can

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

Don’t try to “build a brand” …yet

Just say something clear. honest. bold.

Something that screams you.

Then say it again. And again. And again.

You don’t go viral because you picked the right topic.

You go viral because people understand and support what you stand for.

Actionable Steps:

Run the prompt.

Post the hook it gives you.

Tag me on your X post or DM me if you want feedback.

Need more help? Hop on a call with me ⤵

Reply to this email:

Have you figured out your niche yet? What is it?

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