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You Don’t Need a Niche. You need a Purpose.
Number 1 question asked on social media:
“How do I find my niche?”
Wrong question.
Try this instead:
→ What do I believe in?
→ What do I want to be known for?
→ What do I want people to feel when they land on my page?
That’s your real niche.
It’s not a category. It’s a conviction. It’s who you wanna be.
The reason you’re stuck
You’re trying to fit in when you should be trying to stand out.
Clarity doesn’t come from taking a niche quiz.
It comes from saying something that actually matters to you.
You can totally use AI to help you with this as well!
Here’s a cool prompt you can use:
Act as a purpose clarity coach.
Ask me:
→ Who am I, beyond what I do?
→ What experiences shaped how I see the world?
→ What message would I shout from a rooftop, even if no one listened?
→ Who do I feel called to speak to—and why?
→ What’s one truth I believe that most people don’t?
Once I answer, help me turn it into:
• A 1-line purpose statement
• A hook I can post today
• 3 core content topics I should focus onKeep This Stock Ticker on Your Watchlist
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Don’t try to “build a brand” …yet
Just say something clear. honest. bold.
Something that screams you.
Then say it again. And again. And again.
You don’t go viral because you picked the right topic.
You go viral because people understand and support what you stand for.
Actionable Steps:
Run the prompt.
Post the hook it gives you.
Tag me on your X post or DM me if you want feedback.
Need more help? Hop on a call with me ⤵
Reply to this email:
Have you figured out your niche yet? What is it?
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