STOP RENTING YOUR AUDIENCE
If you’re building your brand or business on social platforms, you’re basically building a house on beach sand.
One wave… and poof. Years of work disappear.
Creators are finally waking up to it.
That’s why newsletters are exploding because they solve the one problem nobody wants to talk about:
→ You don’t own your social media audience.
Your account? Rented.
Your reach? Borrowed.
Your income? Unstable.
A newsletter is the first time the keys are actually in your hands.
No “oops, your account has been suspended for reasons we can’t explain.”
Let’s break down why creators are racing to start newsletters and what you can monetize from them today.

Quick Detour for my sponsors today: WHISPR FLOW
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🚨 OKAY BACK TO TOPIC 🚨
1. Your social audience isn’t actually yours
→ If your X account vanished tomorrow, what happens to your people?
Most creators don’t have an answer.
A newsletter is the answer.
When someone gives you their email:
↳ You can move platforms any time
↳ You control the relationship
↳ You can reach them even if your socials disappear
It’s permanent. It’s protected.
And the inbox is the one place people slow down. You’re not fighting 100 other posts per minute. You’re having a 1:1 conversation in a quiet room where people are ready to listen.

2. “What would I even write about?”
This is the #1 excuse people use to avoid starting.
But hey…
You already have enough material for 6 months.
Ask yourself:
▪ What did you learn the hard way?
▪ What do you wish someone told you 2 years ago?
▪ What do people constantly ask for help on?
▪ Do you have a skill that took you years to build that could be useful to someone new?
That is your newsletter.
Your lived experience is already a content strategy.
Posting frequency?
Start small.
I went:
→ weekly → twice weekly → three times → daily
because I could, not because I “should.”
Your frequency should match your workflow and the goals you have for it.
3. Let’s talk revenue
Everyone assumes newsletters only make money when you have a massive audience.
Wrong.
Tiny newsletters are printing money every day.
Here’s how I’m doing it:
▸ BEEHIIV AD NETWORK
If your open rates are solid, you’ll start getting weekly ad offers.
I get ~60 a week. Many pay $2–$4 per click.
You choose the ads, not them.
You can have:
➤ 3 ads per email
➤ readers pay nothing
➤ you get paid when they click ads
And that’s just one stream.
▸ PRODUCTS
PDFs, guides, ebooks.
Your newsletter becomes both the shop and the marketing engine. You can do it directly through BeeHiiv like:

Your 3-Part Brand Kit: Banner, Bio & Pinned Post Master Guide
A complete breakdown of the 3 core elements that make or break your personal brand on X
▸ SPONSORSHIPS
Flat-fee deals you negotiate yourself. You can even sponsor your own products or create manual sponsorships.
▸ PAID SUBSCRIPTIONS
Partial paywalls inside an article.
Free readers get the setup.
Paid readers get the sauce.
▸ AFFILIATES
Recommend tools you actually use. Get paid.
______
2nd sponsor of the day: Check out what YOU.com is offering for you guys:
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Successful AI transformation starts with deeply understanding your organization’s most critical use cases. We recommend this practical guide from You.com that walks through a proven framework to identify, prioritize, and document high-value AI opportunities. Learn more with this AI Use Case Discovery Guide.
HERE’S SOME MORE DETAILS ON HOW X EVALUATES YOUR POSTS:
4. Growth isn’t about numbers
Everybody loves big subscriber counts.
But inboxes don’t care about your ego they care about your audience behavior.
Your deliverability depends on:
▪ Opens
▪ Clicks
▪ Replies
▪ “Is this real content or spam?”
A healthy list beats a big list every single time.
And Beehiiv’s analytics make this stupidly easy to track:
→ reading time
→ link heatmaps
→ traffic sources
→ recommendation loops with other creators
It turns growth into a shared ecosystem, not a solo grind.
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5. Okay… but why does this actually matter?
Because newsletters flip the power dynamic.
On social platforms, you’re disposable.
In someone’s inbox, you’re intentional.
A newsletter is:
❥ Part relationship
❥ Part reputation
❥ Part resilience
❥ Part revenue
And deeper than that?
It’s service.
You stop screaming into the void… and start speaking to your people.
Try this this week
Pick ONE of these and knock it out in the next 7 days:
⤷ Create a basic landing page for your newsletter
⤷ Draft a welcome email (who you are, what you send, how often)
⤷ Write a list of 5 topics your community already asks you about
Don’t overcomplicate it.
If you need help, I’m happy to hop on a call with you. Book it here:

Beehiiv Newsletter Setup & Strategy Call
Hop on a 1-on-1 call where I help build your Beehiiv newsletter from scratch
I’ll see you on the next one.
- AUNY 🧡
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