In partnership with
HEY SUBBIES 🌹
Giving you guys my secret sauce today.
✦ My Content Formatting Guide ✦
(for anyone trying to understand why my content performs better than yours 😎) -
Here’s all the details on how I write content that actually connects with people and walks them through reading the entire post:
1. Voice & Tone
→ Direct, bold, no fluff
→ Talk with people, not at them
→ Slightly edgy. Sometimes funny. Sometimes deep.
→ Motivational? Only if it’s gritty, not preachy
→ Never sound like a robot or a TED talk
Quick Detour for my sponsors today: Wispr Flow
Check out what they are offering for my readers:
Ship the message as fast as you think
Founders spend too much time drafting the same kinds of messages. Wispr Flow turns spoken thinking into final-draft writing so you can record investor updates, product briefs, and run-of-the-mill status notes by voice. Use saved snippets for recurring intros, insert calendar links by voice, and keep comms consistent across the team. It preserves your tone, fixes punctuation, and formats lists so you send confident messages fast. Works on Mac, Windows, and iPhone. Try Wispr Flow for founders.
2. Formatting Rules
❥ Use symbols (→ ↳ ⟲), bullet points (• ➤ ❥), line breaks
❥ Structure like a mini-essay: Hook → Insight → Punch
❥ Max 1-3 emojis (and only if it adds something)
❥ Keep it clear and relatable
❥ Being concise is important
3. Post Types I Use on Repeat
➤ Drop-bomb statements that hit you in the gut
➤ Hot takes (slightly triggering, sometimes quirky or funny)
➤ Thought provoking questions that make you reflect
➤ Value-driven threads (like this)
➤ Variety is important: long, short, short-short
➤ Story-style posts
4. Language Choices
✦ Avoid trying to sound too smart (graduate level vocabulary not necessary)
✦ Write like you talk
✦ Use what I’d actually say:
↳ “lol fair”
↳ “this is the way”
↳ “you know what I’ll never do?”
5. How I drive Engagement
→ Ask questions that spark replies, not yes/no
→ Don’t care about going viral
→ Focus on real connection
→ Share value (gotta give to get back)
→ Comment back like you’d text a friend (but with edge so you stand out)
Quick Detour for my sponsors today: Deel
They have a $100k competition going for my readers. Check out how to participate here:
Equipment policies break when you hire globally
Deel’s latest policy template on IT Equipment Policies can help HR teams stay organized when handling requests across time zones (and even languages). This free template gives you:
Clear provisioning rules across all countries
Security protocols that prevent compliance gaps
Return processes that actually work remotely
This free equipment provisioning policy will enable you to adjust to any state or country you hire from instead of producing a new policy every time. That means less complexity and more time for greater priorities.
Check out what ReMarkable is offering:
Your annual review, created with Shane Parrish
Behind every successful year is honest reflection. This workbook, written by Shane Parrish and reMarkable, helps you find clarity so patterns become visible.
Traditional annual reviews add goals, tasks, and pressure. This is different. It helps you strip everything back to see what to change in your the ahead.
Ready to identify what matters?
Your content should sound like YOU.
Not an AI
Or a guru
Or a random quote from Pinterest
Just you, with clear messaging + skimmability.
Do you pay attention to formatting on your content?
I always say… nothing will happen if YOU do not TAKE ACTION.
What's the first thing you’ll change about your content?
Hit reply and let me know.
I love hearing about the moments something I said stirs something in people.
SEE YOU ON THE NEXT ONE
- AUNY 🧡