I’ve been thinking about this a lot lately.
I told myself I’d write one X article a day. Publicly. Boldly. The kind of declaration that’s meant to make you feel more accountable. Something that inspired others to do the same.
It went great... Day 1. Day 2... Day 8.
Then I stopped.
Wasn't like I got lazy, or bored. Just… life. Priorities shifting. Other things happening. Not being able to find enough time in the day.
Here’s the part that messes with me:
→ Do I start over from zero?
→ Do I pretend I didn't stop and continue?
→ Stop entirely since the streak is broken anyway?
"I'll go to the gym every day this month starting today"
Same pattern. Day 1. Day 2. Day 3... I go → eat healthy → diligently track every calorie → enter every sip of water → share gym pics → tracking stats... Fast forward Day 8... Nothing.
Day 9...

Quick Detour for my sponsors today: DEEL
Check out what they are offering for my readers:
AI in HR? It’s happening now.
Deel's free 2026 trends report cuts through all the hype and lays out what HR teams can really expect in 2026. You’ll learn about the shifts happening now, the skill gaps you can't ignore, and resilience strategies that aren't just buzzwords. Plus you’ll get a practical toolkit that helps you implement it all without another costly and time-consuming transformation project.
🚨 OKAY BACK TO TOPIC 🚨
There’s this weird shame spiral that kicks in.
Let myself down. Like... I let people down. The people who were rooting for me, holding me accountable, people I was inspiring and motivating throughout the journey.
And it’s not just the articles.
Or gym.
I tend to do this with everything.
Daily walks.
Daily Spaces.
Staying off of alcohol.
I get momentum, then something disrupts it for a day or two, and suddenly I feel like a fraud. Like, who am I to be giving advice or trying to motivate people if I can’t even keep my own promises?
Have you ever felt that?
That sting of embarrassment when the streak ends and you imagine someone out there noticing you stopped? That voice in your head that whispers: “You said you’d do this every day. You didn’t. You failed”
When you tell yourself you wanna start back up again... the voice in your head goes "You've said that before... You've done this before... Started this same fitness journey 10x before. Failed every time... Why bother? Aren't you ashamed of them thinking 'there she goes again...'"
I had this conversation in the Kettlebell Krüe chat (by @KettlebellDan) today and so many people had so many great insights:
@LucasPowell "Yeah it’s easy to be like, “well I didn’t do it today so I guess it’s okay to not do it tomorrow” It’s natural… but remember when I spoke about building inertia to form habits? The more inertia you build, the harder it is to stop. Here’s one other thing that might help… understanding what your end goal is. If you say, “I’m going to write one 𝕏 article per day” yes, you set a goal, but you haven’t defined if you’re going to do that for a week or a month. Notice how Dan committed to doing one 𝕏 tip per day for a year? I’ve committed to doing one post per day for 16 weeks on this powerlifting program? We’ve both made an end game and set milestones along the way. That way you don’t lose sight of what you’re trying to accomplish. ❤️"
@KostantsaV "I’ve learned that motivation isn’t about being perfect or disciplined every single day. It’s about remembering why you started and being gentle with yourself when life gets loud. I’ve struggled a lot with my health, and that changed everything for me. What keeps me motivated now is knowing that my health isn’t optional — it’s the foundation. If my body isn’t strong and my mind isn’t healthy, I can’t take care of anything else that matters to me. Some days I don’t show up at 100%, and that’s okay. I still show up in some way. I’ve stopped chasing consistency and started choosing priority. My priority is a strong body, a clear mind, and enough energy to live, love, and give back. The “daily thing” doesn’t have to look the same every day. Sometimes it’s a full workout, sometimes it’s rest, stretching, breathing, or just choosing better thoughts. What matters is that I don’t quit on myself. I remind myself: this isn’t about motivation, it’s about care. I take care of my health so I can take care of my life. Strong body, strong mind — everything else follows. 💛"
@JackScarizzy "I like to pretend I’m going to die if I don’t do that thing I committed to." 💀
@KettlebellDan even wrote a whole article. Highly recommend checking it out:
It all untied knots in my brain. Maybe commitment isn’t about perfection and absolute consistency without failure. Maybe it’s about returning.
The win isn’t in never missing a day but in choosing to come back, even when your ego is bruised and it feels like the people around you is watching and judging.
Because let’s be real... we’re social beings, especially those of us who post here daily. We share so much of our lives, thoughts and commitments here on the timeline.
We want to be seen.
But we also fear being seen failing.
So maybe we just reframe it?
What if we allowed public accountability without fearing the shame that follows when we fail? What if we let people watch us stumble and get back up again instead of only letting them see the highlight reel? What if we only cared about sharing and not the outlook?
I've allowed everyone to watch me fail quitting alcohol time, time and time again. But now, I stand healed. I don't think it would happen if I worried about "Don't I look like a loser and a failure?"
2nd sponsor of the day: Check out what ATTIO is offering for you guys:
AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
3rd sponsor of the day: Check out what Masterworks is offering for you guys:
What investment is rudimentary for billionaires but ‘revolutionary’ for 70,571+ investors entering 2026?
Imagine this. You open your phone to an alert. It says, “you spent $236,000,000 more this month than you did last month.”
If you were the top bidder at Sotheby’s fall auctions, it could be reality.
Sounds crazy, right? But when the ultra-wealthy spend staggering amounts on blue-chip art, it’s not just for decoration.
The scarcity of these treasured artworks has helped drive their prices, in exceptional cases, to thin-air heights, without moving in lockstep with other asset classes.
The contemporary and post war segments have even outpaced the S&P 500 overall since 1995.*
Now, over 70,000 people have invested $1.2 billion+ across 500 iconic artworks featuring Banksy, Basquiat, Picasso, and more.
How? You don’t need Medici money to invest in multimillion dollar artworks with Masterworks.
Thousands of members have gotten annualized net returns like 14.6%, 17.6%, and 17.8% from 26 sales to date.
*Based on Masterworks data. Past performance is not indicative of future returns. Important Reg A disclosures: masterworks.com/cd
It all untied knots in my brain. Maybe commitment isn’t about perfection and absolute consistency without failure. Maybe it’s about returning.
The win isn’t in never missing a day but in choosing to come back, even when your ego is bruised and it feels like the people around you is watching and judging.
Because let’s be real... we’re social beings, especially those of us who post here daily. We share so much of our lives, thoughts and commitments here on the timeline.
We want to be seen.
But we also fear being seen failing.
So maybe we just reframe it?
What if we allowed public accountability without fearing the shame that follows when we fail? What if we let people watch us stumble and get back up again instead of only letting them see the highlight reel? What if we only cared about sharing and not the outlook?
I've allowed everyone to watch me fail quitting alcohol time, time and time again. But now, I stand healed. I don't think it would happen if I worried about "Don't I look like a loser and a failure?"
I don’t have the perfect answer. But here’s where I’ve landed:
☑ It's okay to break the streak
☑ It's alright to just continue after a skipped day
☑ You don’t owe an explanation for “starting over”
You only owe yourself the choice to keep going with or without the 'clean' streak.
So here I am writing an X article again today as part of my "One article a day" challenge. Day 10 maybe...!? Not maybe. It is Day 10. I'm not 'starting again'... I'm continuing...
And I hope to translate what I learned today to more and more lifestyle habits
How do you come back after you slip?
And more importantly…
What story do you tell yourself when you do?
BTW… if you like lifestyle emails like this, go subscribe to Jay’s newsletter. He writes some deep, thought-provoking articles everyday that you will 100% find value in:
SEE YOU ON THE NEXT ONE
- AUNY 🧡
IF YOU NEED HELP WITH MONETIZING ON SOCIAL MEDIA, OR NEED A CUSTOM STRATEGY;
You can hop on a call with me and I’ll walk you through everything:

1 Hour Content and Branding Advising Call
Hop on a 1-on-1 call with me where I’ll go over your profile and answer questions





