In partnership with
WHAT TO DO ONCE YOU’VE LAUNCHED YOUR NEWSLETTER?
You launched.
You hit publish.
And then…
↳ No growth
↳ Not many people opening emails
↳ You’re wondering if this was even worth it
Here’s the part nobody tells you after the “start a newsletter” hype dies down:
Launching is easy.
Running it right is what matters.
And today I’m gonna show you what keeps your newsletter running 👇🏽
Quick Detour for my sponsors today: Roku
PLEASE CHECK THEM OUT:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
PURPOSE OF A NEWSLETTER
A newsletter isn’t just content.
It’s direct leverage.
→ It’s the only place you guarantee delivery
→ It’s the only audience you actually control
→ It’s the only platform where the algorithm doesn’t decide who sees you
Social media is rented land.
Email is ownership.
________
“I don’t even know what to write about”
You don’t need new ideas.
You need more room for the ideas you already have.
Your newsletter works best when it:
↳ expands on what you already share
↳ adds context you don’t have space for elsewhere
↳ gives your thoughts somewhere to land
If you’re already posting, creating, teaching, or building you already have newsletter material.
________
Growth isn’t about volume
One of the biggest misconceptions:
More emails ≠ better newsletter.
A healthy newsletter isn’t loud.
It’s highly engaged.
Things that help long-term:
→ sending when your audience is actually opening email
(check your active times)→ paying attention to subject lines
(they’re the hooks that get people to open those emails)→ cleaning inactive subscribers without guilt
(you don’t have to delete them, you can just segment them out so you don’t send to people who aren’t opening your emails)
High engagement happens when people feel respected, not pushed.
Also one of the other things you get to do it MONETIZE
You don’t have to monetize right away.
You don’t have to monetize at all.
But newsletters give you options:
↳ sponsorships
↳ digital products
↳ referrals
↳ direct offers
You get to decide when and how, not the platform.
Example, here’s a product I recently launched:
If you’re starting a newsletter now…
✓ You’re not late
✓ You don’t need perfection
✓ You don’t need to overproduce
Just:
→ show up consistently
→ write what you actually care about
→ let your system compound
This isn’t about pressure.
It’s about ownership.
________
Sign up for BeeHiiv and get started now
Use this link to get a 30-day Free Trial and 20% off your first 3 months:
If you need help, you are more than welcome to hop on a call with me.
Book it here:
Quick Detour for my sponsors today:
RIPPLING. CHECK THEM OUT:
______
Don’t get SaaD. Get Rippling.
Software sprawl is draining your team’s time, money, and sanity. Our State of Software Sprawl report exposes the true cost of “Software as a Disservice” and why unified systems are the future.
ATTIO. CHECK THEM OUT:
AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
ALWAYS ROOTING FOR YOU
SEE YOU ON THE NEXT ONE
- AUNY 🧡
________