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Are You Using X Lists… or Just Letting Them Collect Dust?
Most people create X Lists once.
Then forget they exist.
That’s like buying a gym membership and saying “i’ll go tomorrow” everyday.
Here’s what X Lists actually are:
→ A custom algorithm you control
→ A feed you can spot patterns and learn from
→ A relationship-building system fully available to you
Lemme show you how to use X lists like a pro (also using X Pro) 👇🏽
Quick Detour for my sponsors today: ROKU
PLEASE CHECK THEM OUT:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
5 WAYS YOU CAN USE X LISTS ↴
→ 1. SIMILAR SIZED ACCOUNTS
(The relationship layer)
This is where real momentum happens.
Add:
↳ Creators around your follower size
↳ People with aligned goals & niche
↳ Friends you enjoy talking to
Use this list to:
→ Engage daily
→ Build familiarity
→ Join Spaces together
→ Grow side-by-side
This list compounds the fastest.
You can get started with some of the people on this list: EVERYDAY FRENS
→ 2. QUALITY CONTENT CREATORS
(People to learn from)
This is your skill-building list.
Add:
↳ Consistent posters
↳ Strong writers
↳ Clean formatting
↳ Good community engagement
Use this list to:
→ Study how posts are structured
→ Learn what invites replies
→ See how they facilitate conversation
→ Reply with genuine thoughts
You’re learning while gaining impressions.
Two birds. One list.
→ 3. GIANT ACCOUNTS
(Visibility + monetization)
This is your top-of-funnel list.
Add:
↳ 1M+ follower accounts
↳ Accounts that get millions of impressions
↳ People you genuinely resonate with
How to use it:
→ Turn notifications ON
→ Reply early when they post
→ One meaningful reply (don’t spam)
→ Engage with the comments on their posts too
Why this works:
↳ Active audience
↳ High traffic
↳ Your replies get seen by lots of others
This list is about reach, not relationships.
_______
BTW… subscribe to my other newsletter where i use surreal storytelling to teach the inner workings of how AI can empower your creativity
→ 4. “STEAL THEIR AUDIENCE” LIST
(Quietly underrated)
This list isn’t about who you follow
it’s who your favorite creators engage with.
Do this:
→ Watch who they reply to
→ Add those accounts to a list
(Find these people by turning notifications on for the right people: Here’s how)
Why?
↳ That’s who influences them
↳ That’s where ideas circulate
↳ That’s where communities overlap
And that’s where you can find your tribe.
Quick Detour for my sponsors today: ROKU
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Check out what ATTIO is offering:
AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
→ 5. “YOU, BUT BETTER” LIST
(Calibration + confidence)
Add creators:
↳ In your niche
↳ At or slightly above your level
Use it for inspiration, building connections and networking
This list keeps you grounded.
And stops unnecessary self-doubt spirals.
The One Rule That Makes Lists Work
Don’t treat lists like feeds.
Treat them like tools.
→ 10–15 minutes
→ Intentional engagement
→ Leave with ideas, not a burn out
If you only engage with people on your lists, you will silo yourself into that circle.
So make sure to mix it up. Lists and For You.
Lists let you interact with intention.
BTW… IF YOU NEED HELP WITH SETTING UP YOUR NEWSLETTER
I’m here.
You can hop on a call with me and I’ll walk you through everything:
You can also grab my 3-Part Brand Kit where I walk you through how to craft the perfect brand utilizing your bio, banner and pinned post:
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