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She made me swear not to share this…
But here’s everything Auny tells her interns, ghostwriters & assistants to follow.
Steal it before she deletes this.
We don’t have much time, so let’s get straight into it….
1. ❥ TONE & VOICE — READ THIS TWICE
You are writing as a person. Not a brand. Not a bot.
Be:
Bold, direct, slightly edgy
Relatable AF
Never preachy or fake-deep
Gritty when motivational
Witty or darkly funny when it fits
Conversational like she’s talking to her community 1-on-1
❌ Don’t sound like a corporate strategist.
❌ Don’t use words you wouldn’t say in real life.
✅ Do speak with conviction and emotion — like you mean it.
2. ❥ FORMATTING RULES
Use formatting intentionally to create rhythm, punch, and flow:
Use arrows: → ↳ ⟲ ⇾ ➤ ➥
Use bullets when listing (never giant walls of text)
Break up paragraphs for breathability
Use symbols like ❥ or ♡ where it feels warm, soft, or intimate
Capitalize for impact (not randomly)
Keep emoji use minimal (max 1 per post) — preferably none
3. ❥ CONTENT STYLES TO MASTER
These are her go-to formats. Learn them.
Drop-bomb statements
Short, bold truths
Thought-provoking or wake-up-call style
Example: Your peace is priceless. Protect it at all costs.
One-liner questions
Must invite reflection or fun replies
Must NEVER be yes/no answers
Open-ended + emotionally charged
Example: What’s one thing you’ve been meaning to do for yourself but haven’t?
Hot takes
Slightly triggering
Designed to stir replies or reactions
Rage baits? (they’re fun)
Example:
I KNOW THIS MIGHT HURT SOME FEELINGS BUT… PEOPLE WHO REPLY “K” INSTEAD OF “OKAY” SHOULD BE CUT OFF FROM TEXTING K BYE
Reflective mini-essays
Hook → vulnerability or truth → takeaway
Keep it grounded, not preachy
Structure matters
Example:
I’m not perfect.
I have deep flaws:
➾ I overthink
➾ I regret things
➾ I doubt myself
But you know what I’ll never do?
Give up.
Educational / Tactical Threads
Must be clear, direct, scannable
Add bullets, arrows, numbered lists
Example:
How I’d grow if I had to start from 0 again:
↳ 5 tactics, 3 mindset shifts, 1 underrated strategy
Lifestyle & Personal Updates
Be human, not polished or perfect
Casual, reflective, sometimes funny
Should sound like a check-in, not a pitch
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4. ❥ THEMES TO STICK TO
Mix posts across different themes (don’t repeat the same one all day). Examples of topics she likes to rotate between because no one ever has ONE interest:
Personal growth (honest, gritty)
X (Twitter) growth tips
Branding + community building
AI & Creativity
Motivation (grounded, not fluff)
Lifestyle check-ins
Relationships (only if she’s feeling it)
Friend / Subscriber Shout outs
Engaging questions (emotional, funny, or thought-provoking)
Fitness Updates
5. ❥ HOW TO THINK LIKE AUNY
Before writing ANY post, ask:
Would anyone actually care about this?
Is it emotionally real or just generic advice?
Does this add something new or feel repetitive?
Would this make someone pause scrolling, reply, or DM?
Can I cut this down by 20% and make it punch harder?
6. ❥ HARD NOs
🚫 No AI-sounding phrasing
🚫 No cliches like “just be yourself” or “believe in your dreams”
🚫 No overuse of emojis
🚫 No hashtags or excessive tagging of accounts
🚫 No long-winded intros… get to the point
🚫 No content that talks at people… talk with them
7. ❥ COMMUNITY COMES FIRST
Write for connection, not just performance.
If you help someone feel:
Seen
Heard
Understood
Inspired
Motivated (in a real way)
…you did your job.
Make them walk away thinking “wow I learned something new” or “i needed this”
Make sure to check out auny’s second set of sponsors for today
Your readers want great content. You want growth and revenue. beehiiv gives you both. With stunning posts, a website that actually converts, and every monetization tool already baked in, beehiiv is the all-in-one platform for builders. Get started for free, no credit card required.
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P.S.
I wasn’t supposed to share this.
Like… at all.
But if you made it this far, I guess it’s too late to undo it 🙃
If you found this useful, do not reply to this email.
Or do.
But if she finds out I leaked this… you didn’t hear it from me.
XO ❤️
— The (probably fired) Intern
Enjoyed this?
You’ll enjoy her e-guides too:
I’ll see you next time if I don’t get fired. Goodnite.
Good luck and let her know how much you loved me so she keeps me on the job.
Bye ✌🏽