Most people are underutilizing AI.

Why?

Because they use it as a search engine instead of using it like a creative partner.

Let me show you how you can properly use it ↓

Google gives you answers

→ AI gives you leverage

If you’re only asking:

• What is XYZ?

• Explain this concept

• Give me a summary

You’re doing the bare minimum.

AI isn’t just here to inform you.
It’s here to amplify you.

HOW YOU CAN ACTUALLY USE IT

Whether you’re a creator, marketer, builder, coder, founder… AI should be your second brain.

Here’s how I actually use it:

❥ Rewrite my best-performing posts in 3 new tones
❥ Draft 5 posts and pressure test them
❥ Turn “this” tweet into a full thread + newsletter
❥ Help me build image prompts based on xyz feelings I can’t explain
❥ Give me 10 polarizing hot takes in my brand voice
❥ Reformat a paragraph to match my content flow
❥ Help me brainstorm a new content pillar or content type
❥ Brain-dump messy voice notes and turn it into magic

Speaking of braindumping voice notes; here’s an amazing tool you can use: Typeless

AI voice dictation that's actually intelligent

Typeless turns your raw, unfiltered voice into beautifully polished writing - in real time.

It works like magic, feels like cheating, and allows your thoughts to flow more freely than ever before.

Your voice is your strength. Typeless turns it into a superpower.

Download for Mac today

You need effective prompts, not more tools

If you only prompt like this:

“Write a post about content creation”

You’ll keep getting generic crap.

Try this instead:

“Write a post about how most creators write vague content and how sharper POVs make people bookmark. Make it spicy, actionable and concise. End with a CTA.”

↳ See the difference?

Prompts should be specific.

Your tone. Your structure. Your point of view.

This is how you train AI to write like you and tell it exactly what you need.

AI is your cheat code

But only if you know how to talk to it.

Treat it like an intern who wants to get it right.

Your job is to teach it how your brain works and allow it to use it’s massive knowledge to guide you through doing more.

Then let it go to work for you.

TAKEAWAYS

☑ Don’t use AI to search… use it to create

☑ Be specific with your prompts. Add your tone + format

☑ The best outputs start with how well you frame the input

☑ You’re not “cheating.” You’re upgrading your brain

Also… If you use AI, you should check out today’s sponsors: Maven AI

Discover the measurable impacts of AI agents for customer support

How Did Papaya Slash Support Costs Without Adding Headcount?

When Papaya saw support tickets surge, they faced a tough choice: hire more agents or risk slower service. Instead, they found a third option—one that scaled their support without scaling their team.

The secret? An AI-powered support agent from Maven AGI that started resolving customer inquiries on day one.

With Maven AGI, Papaya now handles 90% of inquiries automatically - cutting costs in half while improving response times and customer satisfaction. No more rigid decision trees. No more endless manual upkeep. Just fast, accurate answers at scale.

The best part? Their human team is free to focus on the complex, high-value issues that matter most.

👉 Curious how they did it? Read the full case study to learn how Papaya transformed their customer support

BY THE WAY… If you need help with AI / content / content strategy / profile / branding…

Hop on a 1-on-1 call with me:

You don’t need more time.

You don’t need better tools.

You need to use the ones you have properly.

💭 If you found this helpful, you’ll like my free e-guides too. Download them here:

BTW.. Check out Creator Buddy here:

Best Content repurpose and brainstorm tool out there. Try it out for free: