In partnership with

✓ WHY DO YOU THINK COMMUNITY LIVES ON A SPECIFIC APP?

People keep looking for “a community” like it’s a Discord server they lost the link to.

A real community isn’t a platform.

It’s people who care enough to talk to you even when they don’t have to.

It’s the ones who show up in your comments.

The ones who reply back

… who check on you.

… who stick around even when your reach is trash.

That’s your core community.

And most people ignore it because they’re too busy chasing a bigger, shinier one.

Quick Detour for my sponsors today: Roku

PLEASE CHECK THEM OUT:

Find customers on Roku this holiday season

Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

🚨 OKAY BACK TO TOPIC 🚨

You build a community through:

▪ Consistency

▪ Personality

▪ Reciprocity

▪ Showing up when nobody knows you yet

▪ Actually giving a damn about the people giving you their time

Community forms when people feel connected to you.

Not your posting schedule.

You
Are the reason.

________

BUILD THE COMMUNITY YOU WISH YOU COULD FIND

Start with what’s already in front of you.

1. Show Up Where People Already Talk to You

Your comments are your home base.
Talk back.
Ask questions.
Show them you’re a person, not a bot.

2. Make It Easy for People to Connect with You

Your tone matters.
Your storytelling matters.
Your little quirks matter.
That’s what turns silent lurkers into active participants.
Because people can relate to those.

3. Treat Every Comment Like a Thread Starter

People follow people who make them feel seen.
Give them a reason to stay in the conversation.

4. Build Rituals, Not Follower Counts

Weekly threads, daily prompts, monthly challenges
Rituals create belonging.
Belonging creates community.

5. Don’t Chase New People Until You’ve Served the Ones You Have ⤷

This is the mistake everyone makes.
Your existing community is the proof of concept for everything else.

______

Try this for the next 7 days:

✓ Reply to every comment with the intention to build relationships

✓ Host one mini-conversation under your own post

✓ Start one mini-conversation under someone else’s

✓ Share something personal that invites connection

✓ Pay attention to the people who consistently show up

Watch what happens.

Your community isn’t “out there.”

It’s been right here… waiting for you to notice it.

They are the ones who will follow you anywhere. No matter what platform you choose to build on next.

________

Quick Detour for my sponsors today:

  1. BEEHIIV. CHECK THEM OUT:

______

Make Newsletter Magic in Just Minutes

Your readers want great content. You want growth and revenue. beehiiv gives you both. With stunning posts, a website that actually converts, and every monetization tool already baked in, beehiiv is the all-in-one platform for builders. Get started for free, no credit card required.

______

  1. LONG ANGLE. CHECK THEM OUT:

How High-Net-Worth Families Invest Beyond the Balance Sheet

The 2025 High-Net-Worth Professional Services Report reveals what today’s wealthy families value most, what disappoints them, and where satisfaction truly comes from.

  • Learn why emotional well-being often outranks financial optimization.

  • See which services families are most likely to change — and which they’ll never give up.

  • Understand generational differences shaping how the wealthy live, work, and parent.

See how you compare to your peers.

Are you interested in my e-guides? Get this one below 👇🏽

0 to 20k Followers in 0 to 60 Seconds

0 to 20k Followers in 0 to 60 Seconds

Here’s what’s actually worked for me (and might work for you too if you apply them)

$5.00 usd

SEE YOU ON THE NEXT ONE
- AUNY 🧡

Reply

or to participate