In partnership with
HEY SUBBIES 👋🏽
Listen!
→ Not every account replying to you is human
→ Not every “creator” is creating
→ And not all engagement is earned honestly
AI didn’t just change content.
It changed trust.
This isn’t about becoming the internet police.
It’s about pattern recognition.
So you can be safe.
Let’s get into it 👇🏽
Quick Detour for my sponsors today: Roku
PLEASE CHECK THEM OUT:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
The Difference Between AI-AssISTED and BEING AI
AI-assisted creators
→ Use AI as a tool
→ Think first, ‘generate’ second
→ Have opinions, nuance, memory, inconsistencies
AI-pretending accounts
→ Outsource everything entirely
→ Farm engagement
→ Wear a human mask made of buzzwords
One is still ‘creating and being real’.
The other is noise pollution.
________
How Bot Accounts Actually Behave
Here’s what shows up over and over on X:
☑ Reply patterns to be aware of:
Bots will:
→ Instantly reply the second you post
→ “Great post!” / “LFG” / “This is powerful”
→ Summary of your post with zero added thought
→ Motivation that has nothing to do with the topic
If it reads like a fortune cookie = 🚩
_______
☑ Language tells
→ Weird punctuation —like this— everywhere
→ Overly polished but emotionally hollow
→ Sounds supportive… but oddly empty
Humans are messy.
Bots are smooth and soulless.
_______
☑ Copy-paste slip ups
→ Multiple accounts using the same phrasing
→ Same emoji placement
→ Same sentence structure, different usernames
Once you see it, you can’t unsee it.
_______
☑ Visual blind spots
→ They ask questions already answered in the image
→ Comment ignores obvious visual context
Because they’re not seeing anything.
_______
☑ Engagement manipulation
→ Tags random accounts
→ Drops unrelated links
→ Retweets their own replies
That’s not conversation.
That’s a growth script running in the background.
EXAMPLES:
BUT THEY SWEAR THEY ARE NOT A BOT
How To Spot Low-Integrity Creators
These are human… technically (but they use GPT scripts)
→ Steal frameworks without credit
→ Post 25x/day but never reply thoughtfully
→ Repackage others’ ideas with zero lived experience
And their content will always be ‘soulless’
________
Quick Detour for my sponsors today: Axios
Six resources. One skill you'll use forever
Smart Brevity is the methodology behind Axios — designed to make every message memorable, clear, and impossible to ignore. Our free toolkit includes the checklist, workbooks, and frameworks to start using it today.
Check out what ATTIO is offering:
AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
_______
TRY THIS AI PROMPT IF YOU NEED:
AI Prompt to see if an X account is a bot:
"You are an authenticity analyst.
Review this X handle (@bot or whatever lol) using:
- Reply timing patterns
- Language originality
- Emotional variance
- Context awareness
- Repetition across posts
- Profile bio + posting history
Classify the account as:
1) Human-led
2) AI-assisted
3) Likely automated
Explain WHY using observable patterns.
Flag any ethical or integrity concerns.
Use it when:
→ An account feels “off”
→ Engagement seems inflated
→ You’re deciding who to trust, collaborate with, or ignore
AI didn’t kill authenticity.
It exposed who never had it in the first place (or malicious intent).
Stay observant.
Let the bots clap in the void.
________
BTW… IF YOU NEED HELP WITH SETTING UP YOUR NEWSLETTER
I’m here.
You can hop on a call with me and I’ll walk you through everything:
Beehiiv Newsletter Setup & Strategy Call
Hop on a 1-on-1 call where I help build your Beehiiv newsletter from scratch
You can also grab my 3-Part Brand Kit where I walk you through how to craft the perfect brand utilizing your bio, banner and pinned post:
Your 3-Part Brand Kit: Banner, Bio & Pinned Post Master Guide
A complete breakdown of the 3 core elements that make or break your personal brand on X
SEE YOU ON THE NEXT ONE
- AUNY 🧡
Sign up for BeeHiiv and get started with your own newsletter now
Use this link to get a 30-day Free Trial and 20% off your first 3 months:
