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Are your posts skimmable… or are they a wall of texts?
Your content can be smart, helpful, even life-changing…
…and still get ignored.
Not because your ideas suck.
→ Because your writing looks like they have to ‘work’.
Most people are reading with a fried brain and 12 tabs open.
You’re competing with:
→ notifications
→ dopamine
→ stress
→ a timeline that never ends
So if your post shows up like a textbook?
Their brain taps out.
Let’s look at how you can make sure people read your posts 👇🏽
Quick Detour for my sponsors today: ATTIO
Check out what they are offering for my readers:
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Surfaces insights from calls and conversations across my entire CRM
Update records and create tasks without manual entry
Answers questions about deals, accounts, and customer signals that used to take hours to find
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Ready to scale faster?
🚨 OKAY BACK TO TOPIC 🚨
THE PROBLEM
People don’t “read” online the way you want them to.
They scan first.
They’re looking for:
→ the point
→ the payoff
→ the parts that apply to them
If they can’t find those in 3 seconds, they bounce.
EXAMPLE
☒ Not skimmable (your idea dies in paragraph 1)
“I want to talk about how important it is to write clearly and structure your content in a way that helps people stay engaged and understand what you’re saying, because attention spans are shorter than ever…”
That’s not a hook.
That’s an essay.
✓ Skimmable (they get it instantly)
If your post isn’t skimmable, people won’t read it.
Most people aren’t reading. They’re scanning.
So your job is to make the point easy to catch.
Now they’re in.
What to do instead (for posts, long forms, newsletters, everything)
1) Put the point FIRST
Don’t warm up too much.
Start with the sentence you’re scared to say.
Examples:
→ You’re losing readers because your formatting is doing too much.
→ Your ideas aren’t boring. Your paragraphs are.
→ If people can’t scan it, they won’t stay for it.
2) Break your paragraphs like you’re texting a friend
Big blocks feel heavy.
Do:
→ 1–2 sentence chunks
→ lots of breathing room
→ one idea per line
If it looks easy, it feels easy.
3) Use “visual handles” so scanners can grab the good parts
People skim for anchors.
→ short headings
→ bold punch lines
→ symbols (→ ↳ ▪ ☑)
→ contrast lines (☒ vs ✓)
Not for aesthetics. This will help your post survive.
Quick Break for my other sponsors of the day
Check out what Adquick and Gladly are offering for you guys:
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4) Cut the “context dump”
Most intros are just you clearing your throat.
Instead of:
→ background + setup + definition + THEN point
Do:
→ point
→ quick context only if needed
→ your solution
Your reader isn’t here for your runway. They want the flight to take off asap.
5) Make your long forms scroll-friendly
If you write articles/newsletters, the formatting matters even more.
Do this:
→ a strong headline
→ a 2–3 line “what you’ll get” promise
→ sections with short headers
→ bullets with actual actions
→ a clear ending (what to do next)
No one needs a masterpiece they can’t get through.
6) Give them micro-wins while they read
Every few lines, your reader should get a reward:
→ “ohhh.”
→ “yep.”
→ “stealing this.”
→ “that’s me.”
How to do that:
→ quick examples
→ before/after rewrites
→ mini checklists
→ simple challenges
The 60-second skim test (do this before you publish)
Before you post/send/publish:
➤ Scroll your own content like you were scrolling your feed and this post showed up there.
Ask:
☑ Can you catch the point in 3 seconds?
☑ Can you find the action steps without hunting?
☑ Can you skim and still learn something?
If not:
↳ your formatting needs work.
BTW… THANK YOU FOR BEING AN INTEGRAL PART OF MY COMMUNITY
🧡
Here’s a quick gift for you. Grab this guide for free to make your profile better
(use code FREE to get it for FREE)
Your 3-Part Brand Kit: Banner, Bio & Pinned Post Master Guide
A complete breakdown of the 3 core elements that make or break your personal brand on X
Don’t forget to reply and let me know what you thought of this newsletter.
See you on the next one
- AUNY 🧡
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