In partnership with
YOUR MISSION: TALK TO PEOPLE
People overcomplicate content.
Sit there trying to create something.
Plan. Edit. Polish.
But here’s the secret →
Content gets easier when you think of it as talking to people, not performing for them.
Quick Detour for my sponsors today: ROKU
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
WHY I WRITE LIKE I’M TALKING TO YOU
If you notice, all my posts sound like I’m talking directly to you.
Not a crowd.
Not an algorithm.
Just one person on the other side of the screen.
That’s why people reply, relate, and feel connected to me more than most others.
It’s not the words. It’s the tone.
And how I make you feel.
BTW.. If you are into e-commerce marketing, check out this newsletter:
YOU CAN DO IT TOO
Write how you speak.
Skip the jargon. Use your natural rhythm.
Imagine explaining it to a friend — not writing a blog post.
Address a person.
Don’t say “you all” or “you” instead of writing like it’s an informercial
People read solo, not in crowds.
Read it out loud.
If it sounds stiff, it’ll read stiff.
Loosen it. Trim the fluff. Add your tone. As if you were talking to a friend face-to-face.
Let your quirks show.
Inside jokes, funny slang, or emojis you’d actually use while texting; they build warmth and relatability.
WHY IT MATTERS
People don’t follow robots.
They follow voices.
When your content feels like a conversation, it stops being background noise and starts being something people look forward to connecting with.
That’s how communities form — one relatable post at a time.
AD BREAK
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)
______
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The New Enterprise Approach to Voice AI Deployment
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YOUR CHALLENGE
Next time you post, read it out loud and ask:
“Would I actually say this out loud to someone?”
If not, rewrite it until it sounds like you are texting someone you know.
Stop trying to sound like a “creator.”
Start sounding like you.
That’s the real unlock.
See you on the next one
- AUNY 🧡
Need more help?
Let’s hop on a call.
Book a 1:1 with me:
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