In partnership with
YOUR MISSION: TALK TO PEOPLE
People overcomplicate content.
Sit there trying to create something.
Plan. Edit. Polish.
But here’s the secret →
Content gets easier when you think of it as talking to people, not performing for them.
Quick Detour for my sponsors today: ROKU
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
🚨 OKAY BACK TO TOPIC 🚨
WHY I WRITE LIKE I’M TALKING TO YOU
If you notice, all my posts sound like I’m talking directly to you.
Not a crowd.
Not an algorithm.
Just one person on the other side of the screen.
That’s why people reply, relate, and feel connected to me more than most others.
It’s not the words. It’s the tone.
And how I make you feel.
BTW.. If you are into e-commerce marketing, check out this newsletter:
YOU CAN DO IT TOO
Write how you speak.
Skip the jargon. Use your natural rhythm.
Imagine explaining it to a friend — not writing a blog post.
Address a person.
Don’t say “you all” or “you” instead of writing like it’s an informercial
People read solo, not in crowds.
Read it out loud.
If it sounds stiff, it’ll read stiff.
Loosen it. Trim the fluff. Add your tone. As if you were talking to a friend face-to-face.
Let your quirks show.
Inside jokes, funny slang, or emojis you’d actually use while texting; they build warmth and relatability.
WHY IT MATTERS
People don’t follow robots.
They follow voices.
When your content feels like a conversation, it stops being background noise and starts being something people look forward to connecting with.
That’s how communities form — one relatable post at a time.
AD BREAK
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)
______
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YOUR CHALLENGE
Next time you post, read it out loud and ask:
“Would I actually say this out loud to someone?”
If not, rewrite it until it sounds like you are texting someone you know.
Stop trying to sound like a “creator.”
Start sounding like you.
That’s the real unlock.
See you on the next one
- AUNY 🧡
Need more help?
Let’s hop on a call.
Book a 1:1 with me:
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