In partnership with
Most creators aren’t stuck because they’re bad.
They’re stuck because they stopped creating and started performing.
They post what looks right.
What used to work.
What the timeline rewards right now.
And slowly… their content stops sounding like them.
Quick Detour for my sponsors today: Roku
PLEASE CHECK THEM OUT:
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
Here’s the quiet problem no one says out loud
You didn’t lose your niche.
You muted it.
→ You watered down opinions to stay “relatable”
→ You copied formats without meaning
→ You optimized for engagement instead of expression
It’s safe.
It’s logical.
And it’s exactly why growth plateaus.
________
Why copying works (until it doesn’t)
Copying buys you:
✓ Short-term validation
✓ Familiar metrics
✓ Predictable reactions
But it costs you:
☒ Distinction
☒ Longevity
☒ Trust
People don’t follow you because your content is correct.
They follow you because it feels recognizable.
And right now?
Your content feels replaceable.
________
The shift that actually unlocks growth
Stop asking:
→ “What’s performing?”
Start asking:
→ “What do I keep wanting to say but don’t?”
That’s where the signal is.
________
A simple realignment framework (do this today)
Use this as a gut-check before your next post:
➤ If metrics were off for 30 days…
What would you post anyway?
➤ What opinions do you write — then delete?
Those are usually the real ones.
➤ What do people come to you for; not others?
That’s not an accident.
➤ What topic energizes you instead of draining you?
That’s your compass.
You don’t need a new niche.
You need permission to sound like yourself again.
________
Safe content gets tolerated.
Honest content gets remembered.
The moment you stop copying what works
and start saying what matters to you:
→ Engagement deepens
→ Clicks become intentional
→ Growth feels lighter, not forced
Because resonance scales better than hacks.
________
Quick Detour for my sponsors today:
ATTIO. CHECK THEM OUT:
______
AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
BEEHIIV. CHECK THEM OUT:
Your readers want great content. You want growth and revenue. beehiiv gives you both. With stunning posts, a website that actually converts, and every monetization tool already baked in, beehiiv is the all-in-one platform for builders. Get started for free, no credit card required.
If someone couldn’t tell your post was written by you
without seeing your name…
That’s your sign.
SEE YOU ON THE NEXT ONE
- AUNY 🧡
Sign up for BeeHiiv and get started with you own newsletter now
Use this link to get a 30-day Free Trial and 20% off your first 3 months:
If you need help, you are more than welcome to hop on a call with me.
Book it here:
