Does Your Content Sound Like an Infomercial?

You plan. Edit. Polish.

Then hit post… and it looks like a corporate voicemail.

Here’s the secret:

→ Content gets easier when you think of it as talking to people, not ‘performing’ for them. 

Don’t think of it like talking to a crowd.

Or “the algorithm.”

Think:

One person.

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If your post doesn’t feel like it’s aimed at a real human…

↳ people will read it like background noise and scroll past it. 

Try to address your audience as “you” not “people”.

Sometimes, it’s not about your hook, niche or posting time. It’s all about your tone and how you make the reader feel.

Use this every time your content starts sounding like a brochure.

→ Keep your natural rhythm. 
If you wouldn’t say it out loud, don’t type it.

People read solo, not in crowds. 
↳ Write like you’re talking to one specific follower who understand what you’re writing about.

If it sounds stiff, it’ll read stiff. 
↳ Fix it until it sounds like you’re actually… you. As if you are talking to a friend sitting in front of you.

Inside jokes, slang, little snarky comments = warmth + personality. 
↳ The goal isn’t perfect. It’s to feel ‘familiar’ with your community.

Try deleting these from your drafts:

▪ “In today’s world…”
▪ “Here are 5 tips…”
▪ “Let’s dive in” (please don’t.)

Replace with:
what you’d say to a friend when you’re actually trying to help them.

Like:
▪ “What has the world come to?”
▪ “I just tried xyz and my productivity went through the roof”
▪ “Grok Imagine unlocked so much for me. Here’s some techniques I used…💫”

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Next time you post, ask:

“Would I actually say this out loud to someone?“

If not:

→ rewrite it like you’re texting someone you know. 

You don’t have to sound like a “creator.”

✓ You only have to sound like you. 

❥ Pick one of your old posts (or write a new one) and run this mini-checklist:

❥ POST

❥ Lemme know if you see a difference in post performance!

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Don’t forget to reply and let me know what you thought of this newsletter.

See you on the next one
- AUNY 🧡

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