In partnership with
EVERYONE HAS A STORY
But most creators are telling it wrong.
→ You talk about your struggles.
→ You share your milestones.
→ You hope someone finds it inspiring.
They won’t.
Because you’re missing the most important part:
The audience doesn’t always care about you per se…
They care about what your story means for them.
Quick Detour for my sponsors today: ATTIO
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🚨 OKAY BACK TO TOPIC 🚨
FRAME IT BETTER.. SO IT’S RELATABLE
If you want your story to land, it needs to follow this sequence:
BEFORE → AFTER → FOR YOU → NOW → CTA
☑ BEFORE
Start with the messy middle.
Let people feel the stuck version of you they secretly relate to.
☑ AFTER
Drop the moment of shift.
What happened? What made it click?
☑ FOR THEM
Turn the mirror.
Why should they read or care?
Help them see what this means for their life. What’s in it for them?
☑ NOW
Show proof of change but make it feel attainable.
No 7-figure dreamland needed. Just progress.
☑ CTA
Make it actionable and personal.
Ask for a reply, give a line to copy, or ask something that will encourage them to comment.
______
Quick Detour for my sponsors today: guidde
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The best part? The browser extension is 100% free.
Most creators trauma-dump with no direction.
That’s not story-telling. That’s a diary entry.
→ Frame your story with a purpose.
→ Make it a mirror, not a monologue.
→ Tell it like a bridge, not a biography.
YOUR MISSION [SHOULD YOU CHOOSE TO ACCEPT IT]
Take any past “origin story” you’ve posted.
Rewrite it using this formula:
BEFORE → AFTER → FOR YOU → NOW → CTA
And watch engagement change overnight.
NEED HELP?
Let’s hop on a call.
Book a 1:1 with me:
1 Hour Content and Branding Advising Call
Hop on a 1-on-1 call with me where I’ll go over your profile and answer questions
BTW… ya’ll here’s an awesome song for you. Let me know what you think!
Quick Detour for my sponsors today: ATTIO
PLEASE CHECK THEM OUT:
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AI-native CRM
“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal
Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
See you on the next one
- AUNY 🧡
