Your PFP is your tiny billboard for your profile.

That’s the first thing people recognize you by.

If it’s hard to see, messy, or looks like everyone else…

You’re basically wearing camouflage on purpose.

Here’s some tips and tricks on how to have a PFP that stands out.

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→ Recognition: someone should spot you instantly while scrolling
→ Trust: you look real + intentional (not random or sketchy)
→ Consistency: people connect this face/mark to your content

If your PFP fails any of those, your content has to work 10x harder.

While it is a strategically correct decision to keep PFPs consistent across all platforms, different platforms “read” profile pictures differently because the UI treats them differently. So you should consider going by which platform you are mainly building on.

Here’s the cheat sheet:

X: tiny circle, fast scroll

LinkedIn: professional trust signal

Instagram: vibe + identity

YouTube: often paired with channel name + thumbnails

TikTok: small + chaotic feed

↳ High contrast, clean framing, slightly exaggerated expression works well

If you are building a professional / personal brand though, you should totally try to make sure your PFP is consistent on all platforms.

if you like the images I make for my thumbnails or newsletters, i created a guide on how you can do that yourself with AI too. Download it for FREE for a limited time here:

Use this to build or audit your PFP in 2 minutes:

C: Contrast
Can you see it on a dark screen AND a light mode?
↳ If your PFP is mid-tones on mid-tones, it disappears.

L: Legible
Your photo may be cool, but If you shrink it to the size of a ‘pfp’, can I still tell what it is? Try to stick to one subject, one focal point and as little clutter as possible.

E: Expression
It’s social media. Neutral kinda blends in. Friendly, confident, curious, mischievous… pick one and let it rip.

A: Angle
Front-facing or 3/4 angle wins. Full photos get swallowed.

R: Repeatable
Can you recreate this look again later? If your PFP is a one-time lucky photo, your branding will be hard to match if you do wanna change it again sometime.

Do these and you’ll look “scroll-stopping” without trying too hard:

And yes: if you’re a personal brand… a real face usually wins. People trust people.

Ofcourse, none of this applies if you have a logo as a PFP. If you are anon, same rules can apply… but it’s just not your face!

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While equities, gold, bitcoin hover near highs, the art market is showing signs of early recovery after one of the longest downturns since the 1990s.

Here’s where it gets interesting→

Each investing environment is unique, but after the dot com crash, contemporary and post-war art grew ~24% a year for a decade, and after 2008, it grew ~11% annually for 12 years.*

Overall, the segment has outpaced the S&P by 15 percent with near-zero correlation from 1995 to 2025.

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_{*Per Masterworks data. Investing involves risk. Past performance not indicative of future returns. Important Reg A disclosures: masterworks.com/cd}

Confusing, jargon-packed, and time-consuming. Or quick, direct, and actually enjoyable.

Easy choice.

There’s a reason over 4 million professionals read Morning Brew instead of traditional business media. The facts hit harder, it’s built to be skimmed, and for once, business news is something you actually look forward to reading.

Try Morning Brew’s newsletter for free and realize just how good business news can be.

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You’re trying to be instantly recognizable..

So when people see your content on the timeline…
They know and feel connected to you.

See you on the next one
- AUNY 🧡

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