🚨 DO YOU KNOW HOW TO USE YOUR PINNED POST?

You have 1 shot to make a strong impression when someone lands on your profile.

Don’t waste it on:

▪ a random viral post from 2022

▪ a thread that no longer reflects your work

▪ a motivational quote that could be from anyone

If your pinned post doesn’t tell me who you are or why I should follow you, it’s doing nothing for you.

🧲 YOUR PINNED POST = YOUR INTRO

Because:

✔ It’s the first thing a profile visitor sees

✔ It shows up on feeds as suggested content

✔ It’s your shot to convert lurkers into followers

So what should it actually include?

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🧩 What to Include in a Perfect Pinned Post:

→ Who you are
→ What you do
→ Why you’re here (what you’re building or sharing)
→ Your vibe or personality (inject you)
→ A pretty pic / video (some kinda image if you’re anon)
→ Optional: CTA to follow, sub, reply, etc.

Make it punchy. Make it you.

Make it so that stranger feels the need to hit the follow because they feel connected to you.

No one should have to to dig through your timeline to “figure you out.”

Your pinned post should tell them in 15 seconds flat.

Here’s my current one for reference:

Switch it up every other month or so… put a new spin on it and re-intro people to yourself

🧪 Formula You Can Steal

Try this layout for a starter pinned post:

Hey I’m [Name] 👋🏽  
I [what you do] for [your audience type].  
Here to share [topic/content type].  
Current focus → [what you’re building/posting].  
Follow if you’re into [personality hook / niche / POV].

↳ End with a quick CTA or link in comments to funnel people to your other channels or platforms.

☑ YOUR MISSION ^{_{(should you choose to accept it)}}

Reply with your current pinned post.

I’ll give you honest, no-fluff feedback on how to make it better. Or how you can write yours!

Let’s make a banger first impression from here on out!

If your pinned post isn’t converting strangers to followers, you’re wasting the best marketing asset on your profile.

It’s not “just a post.”

It’s your landing page.

Your elevator pitch.

Your conversion tool.

Update it. Make it fire. Then make it work for you.

I’ll see you on the next one
- AUNY 🧡 

E-Book

If you found value in this newsletter, you’ll find this free e-guide about upgrading your bio helpful as well. Download it here (for free):

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