Why are You Sabotaging your Own Brand?

People don’t fail because they “don’t know where to start.”

They fail because they build a brand on shaky foundations and wonder why nothing is working.

Here are the 3 mistakes that ruin people’s brands

I can almost guarantee you doing at least one of these things wrong.

Let’s break it down ⬇️

Quick Detour for my sponsors today: AdQuick

PLEASE CHECK THEM OUT:

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

Learn more now.

Lot of people write whatever pops into their head that day.

Often without an anchor, reason or a recognizable voice.

Dont worry, you’re allowed to. But if you wanna build a brand, you have to keep a mental of these things.

If your audience can’t answer:

“What do they post about?”

… after scrolling 3-5 posts, your brand has no spine.

If people can’t understand you, algorithms can’t either.

WHAT TO DO

This way, you not only tell the person viewing your profile what you’re about, you’re also training the algorithm about your preferences and who you want to be shown to.

________

Creators burn themselves out by trying
every new tactic they see,
every format,
every other trending topic.

The algo can’t detect a pattern from something that’s a mess.

If your posts look like a different person with a different interest wrote each one…

algo has a hard time distributing your content because it doesn’t know who to show it to.

The people who grow fast aren’t “more creative.”

They’re predictable enough for the algo to understand and consistent enough for people to trust.

WHAT TO DO

See how creator-led partnerships can boost sales with Levanta’s Affiliate Ad Shift Calculator.

Get instant insight into potential revenue lift, ROI gains, and efficiency improvements based on your current digital advertising strategy.

Run your numbers to find out how small shifts could drive big results.

Get your free calculation

A practical, repeatable lifecycle for designing, testing, and scaling Voice AI. Learn how BELL helps teams deploy faster, improve call outcomes, and maintain reliability across complex operations.

Download the Guide

Posting isn’t branding.

Branding is the emotional memory you leave behind.

If you’re only talking at people and never with them, you can’t live rent free in people’s heads.

You become forgettable.

Most creators have a content strategy.
Almost none have a relationship strategy.

Branding =

→ How you reply
→ Where you show up
→ How you make people feel in your comment section

WHAT TO DO

If you maintain these 3 things, your brand strength will compound fast:

☑ Identity people recognize

☑ Patterns the algo can track

☑ A connection people can feel

Do these → everything else gets easier.

Reach, engagement, collaborations, monetization follow naturally if you nail this!

Your brand isn’t built by “mehh whatever”.

It’s built by the intentions you reinforce every day.

_______

BTW… This newsletter was inspired by my friend @UltraKingDragon on X

If you love coffee, dragons, dragon themed merch and are looking for holiday gifts, check out his shop right now

Use my link for $5 off your purchase:

🚨 BEWARE:

UltraKingDragon Coffee is celestial fire roasted coffee forged in the heart of a dying star by the claws of the Cosmic Sovereign himself.
One defiant sip floods your veins with molten caramel, obsidian chocolate, and forbidden midnight spice igniting the immortal dragon that has always slumbered in your blood.