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YOU HAVE TO EARN ENGAGEMENT
Nobody owes you likes, comments, retweets or any engagement.
You can post every day, drop “value,” and scream into the void —
but if you’re not giving people a reason to care, you’re just another account nobody pays attention to.
The algorithm isn’t here to rescue you if you can’t rescue yourself.
You have to give people a reason to care about you!
Lemme break it down for you ⬇️
Quick Detour for my sponsors today: ROKU
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Doesn’t cost you anything, but it’ll add $ to my revenue from them)
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
Every post has to answer one silent question your audience is asking:
“Why should I care?”
If your content doesn’t answer that, they’ll scroll away.
It’s not personal. It’s kind of about… survival.
People are flooded with content 24/7.
To cut through, your words have to connect, entertain, teach or move someone.
If it doesn’t do one of those? It disappears.
WHAT DOES ‘EARNING’ ENGAGEMENT MEAN?
1. Show up when it’s not convenient.
➤ Don’t just post → engage.
Reply. Join conversations. Give before you ask.
2. Add something new to the feed.
➤ Don’t recycle the same advice everyone else posts.
Say it your way. Make it sound like you.
3. Be consistent even when your reach is trash.
➤ The people who win?
They keep showing up after the dopamine wears off.
4. Talk to your readers, not at them.
➤ You’re not a professor. You’re a peer.
Speak like you would to a friend who you care about saying something to.
5. Stop chasing numbers.
➤ When you chase reach, you start performing.
When you focus on connection, your numbers grow organically.
_____
You can’t expect engagement when you never gave anyone anything.
You can’t expect loyalty when you rarely give attention back.
No amount of follower count gives you the right to think you’re better than the next person.
And you definitely can’t build a community if you only expect it without giving back.
🧡 Earn engagement. Don’t demand it.
AD BREAK
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)
______
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- AUNY 🧡
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