Your Bad Bio Is Costing You Followers

Let’s convert every profile click to a follower… together.

People think followers drop off because of “bad posts.”

Not true…

Half the time it’s not your posts… it’s your bio.

More than half the time, people don’t even make it to your posts.

When someone clicks your profile, your bio has one job:

Convince them to stay.

If it doesn’t, they’re not scrolling through your posts.

Let’s get one thing straight first:

Bio ≠ Resume

The 3-main things that make your bio a banger:

1. Hook line → Who you are in one sharp sentence

2. Proof / Credibility → Numbers, results, or what you do best

3. Call to Action → Point them somewhere (newsletter, product, link, DM)
   

HOW YOU SHOULD WRITE IT:

1. Show personality
   ↳ Let people see you. Personality makes you memorable.

2. Share your interests
   ↳ Adds relatability. Makes you human, not just a title.

3. What do you do professionally?

   ↳ (optional if you aren’t building a brand) Be clear about what you offer.

4. Use line breaks or separators ( LIKE… • | ↴ )
   ↳ Easy to read. Doesn’t feel like a paragraph.

5. Limit emojis
   ↳ 1–2 max. Clean bios look better (less chaotic).

6. Skip hashtags
   ↳ They no longer serve a purpose in the algo. Waste of space.

7. Use universal language
   ↳ Avoid inside jokes or terminology. Speak to everyone, not just your niche.

8. Keep it simple
   ↳ No one needs your life story. Just who you are right now. Change it up too!
   

❌ “Marketing. Coffee. Hustle. Opinions my own.”

→ Tells me nothing about you except a disclaimer that I already know.

✅ “Helping creators grow from 0 → 10k on X | Built a $10k/mo side hustle | Subscribe to my pretty little newsletter: [link]

→ Clear, credible, gives direction
→ Not only converts followers, but also leads people to website.

EXAMPLES:

1. “I help creators grow from 0 → 10k on X | Built a $10k/month side hustle • Coffee-fueled strategist ☕ Subscribe below ↓”

2. “Fitness coach helping busy professionals lose weight without losing their minds • 100+ clients transformed • Science nerd + taco enthusiast 🌮 DM → [link]”

Quick Fix Checklist:

☻ Is your bio specific?
☻ Does it tell me who you are?
☻ Do you show results or proof?
☻ Is there a CTA?

Your content gets people in the door.
Your bio makes them decide if they’ll stay.

Fix it and watch the conversions flow in.

IF YOU’RE A PROFESSIONAL…

THIS TEMPLATE MIGHT HELP:

• [Who you help / what you do] → “I help [specific audience] [get X result]”

• [Proof / Credibility] → “Built [result] | Featured in [thing] | [Achievement]”

• [Personal touch / interest] → “Coffee addict | Late-night thinker | [fun fact]”

• [Call to Action] → “Subscribe / DM / Check out [link]”
  

PRO TIPS:

1. Swap out your personal touch line every few months. It keeps your profile fresh without losing clarity.

2. On X, use your ‘extended bio’ for all the resume style info you want to throw in there.

3. Use “location” as a CTA like “Subscribe →” followed by your URL in the link area.

4. Your banner is a supporting character. Use it to show what your bio can’t (social proof, product, vibe, additional ‘promo’ text etc).

5. Use your pinned post as a second supporting character:

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