HEY YOU 👋🏽

Giving you guys my secret sauce today.

✦ My Content Style Guide ✦

(for anyone trying to understand why my content performs better than yours 😎) -

Here’s all the details on how I write content that actually connects with people:

1. Voice & Tone

→ Direct, bold, no fluff

→ Talk with people, not at them

→ Slightly edgy. Sometimes funny. Sometimes deep.

→ Motivational? Only if it’s gritty, not preachy

→ Never sound like a robot or a TED talk

2. Formatting Rules

❥ Use symbols (→ ↳ ⟲), bullet points (• ➤ ❥), line breaks

❥ Structure like a mini-essay: Hook → Insight → Punch

❥ Max 1-3 emojis (and only if it adds something)

❥ Keep it clear and relatable

❥ Being concise is important

3. Post Types I Use on Repeat

➤ Drop-bomb statements that hit you in the gut

➤ Hot takes (slightly triggering, sometimes quirky or funny)

➤ Thought provoking questions that make you reflect

➤ Value-driven threads (like this)

➤ Variety is important: long, short, short-short

➤ Story-style posts

4. Language Choices

✦ Avoid trying to sound too smart (graduate level vocabulary not necessary)

✦ Write like you talk

✦ Use what I’d actually say:

 ↳ “lol fair”

 ↳ “this is the way”

 ↳ “you know what I’ll never do?”

5. How I drive Engagement

→ Ask questions that spark replies, not yes/no

→ Don’t care about going viral

→ Focus on real connection

→ Share value (gotta give to get back)

→ Comment back like you’d text a friend (but with edge so you stand out)

⚡️ BTW if you want to learn how to market yourself like a pro,

Read this → Turn Psychology Into Profit

Your content should sound like YOU.

Not an AI

Not a guru

Not a quote from Pinterest

Just you, with clear messaging + guts.

Do you pay attention to formatting on your content?

I always say… nothing will happen if YOU do not TAKE ACTION.

What's the first thing you’ll change about your content?

Hit reply and let me know.

I love hearing about the moments something I said stirs something in people.

Enjoyed this?

You’ll enjoy my e-books on BuyMeACoffee

Would mean the world to me if you connect with me there:

That’s it for this edition of Explained Without Fluff.
Hope this helped. See you on the next one.
— Auny 🧡