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❓ Your pinned post is the first post people see. Are you utilizing it to introduce yourself?
After your banner and bio, pinned post is the first thing people see
It’s your chance to extend your hand for a handshake and introduce yourself to the stranger that just landed on your profile.
Lot of people waste it on:
▪ a random viral post from 2022
▪ a thread that no longer reflects their posts
▪ a quote that could belong to literally anyone
If your pinned post doesn’t instantly tell me who you are and why I should follow, it’s dead kind of being underutilized.
Let’s look at how you can optimize it for follower conversion 👇🏽
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🚨 OKAY BACK TO TOPIC 🚨
🧲 Your Pinned Post = Your Introduction 🧲
This isn’t “just a post.”
It’s your landing page.
An elevator pitch.
A conversion tool.
🧩 WHAT A PINNED POST MUST INCLUDE
→ Who you are
→ What you do
→ Who it’s for
→ Why you’re here (what you’re building or sharing)
→ Your personality / POV (inject you)
→ A visual (photo, graphic, or video — especially if you’re anon)
→ Optional: CTA to follow, reply, or subscribe
So people don’t have to dig through your timeline to understand who you are.
A stranger should “get you” in 15 seconds.
🧪 USE THIS TEMPLATE (if you want)
Hey, I’m [Name] 👋
I help [who] with [what you do].
I share [topic / content type].
Current focus → [what you’re building or obsessed with].
Follow if you’re into [vibe / POV / niche].Also…
Drop your link (website, newsletter, music profile… whatever it maybe) in the comments as a reply to the post
It doesn’t have to be that template. Anything personal, anecdotal, anything that helps people feel connected to you helps too.
Here’s one of mine I like to use:
BTW… Your profile has three make-or-break assets:
your banner, bio, and pinned post.
If you want a profile that feels relatable, cohesive, and unforgettable... grab this kit that walks you through achieving it step by step.
Your 3-Part Brand Kit: Banner, Bio & Pinned Post Master Guide
A complete breakdown of the 3 core elements that make or break your personal brand on X
🔄 UPDATE IT (regularly)
Your pinned post shouldn’t be permanent.
➤ Switch it every month
➤ Re-introduce yourself
Why?
It keeps things fresh and you can match it to your current focus / content style.
People change.
Your pinned post should too.
USE IT AS A LEAD MAGNET
It doesn’t always have to be an intro either.
It can be a traffic driver.
Because here’s what most people miss:
→ X surfaces pinned posts as suggested content roughly every 48 hours
→ That means your pinned post isn’t just for profile visitors
→ It’s quietly getting pushed directly into feeds
So yes, you can (and should) use it intentionally to drive traffic to your products, website or whatever it may be.
🧠 ROTATION STRATEGY
Instead of one pinned post forever:
→ Rotate every 2–3 weeks
→ Match it to what you’re actively promoting
Think of it as a rotating billboard like this:
_______
BTW… IF YOU NEED HELP WITH BRANDING;
I’m here.
You can hop on a call with me and I’ll walk you through everything:
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☑ YOUR MISSION (Should You Choose to Accept It)
Reply with your current pinned post.
I’ll give you honest feedback on:
→ What’s working
→ What’s confusing
→ How to rewrite it so it actually converts
If your pinned post isn’t turning strangers into followers, you’re wasting the best marketing asset on your profile.
SEE YOU ON THE NEXT ONE
- AUNY 🧡
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