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EVERYONE WANTS A GROWTH HACK
So i’m going to give it to you!
The 40 things you actually need to do if you want your account to grow past your cousin, your granma, and your ex who probably soft-blocked you.
Let’s get into it 👇
Quick Detour for my sponsors today: ROKU
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
1. Create quality, purposeful content → not “content for the sake of content.”
2. Stop posting infomercials → you’re not selling carpet shampoo.
3. Phrase your posts like you’re writing to someone, not at the internet.
4. Analyze what performs well… then do more of that.
5. BUT also create what you enjoy or you’ll burn out in 4 days.
6. Show personality. Robotic posts die fast.
7. Ask better questions the ones you actually care about (from your daily life).
8. Don’t chase trends that don’t align with you.
9. Drop opinions and experiences, not just observations.
10. Add humor. Human relatability > Algorithms.
11. Pull content from your everyday life (content is everywhere).
12. Share the messy life sh*t → it’s relatable.
13. Celebrate small wins → let people cheer for you.
14. Share losses → let people support you + learn from your mistakes.
15. Connect with accounts that care about their community.
16. Stop chasing people who don’t give an F.
17. Stop eating pineapple pizza.
18. Be kind… non-negotiable.
19. Engage with the people who engage with you.
20. Reply thoughtfully. Stop writing “Facts 🔥.”
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BTW… If you wanna make this simple, instead of reading all this, you can always hop on a call with me. Book it here:
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21. Post what you would engage with.
22. Read your post out loud before posting. If it sounds annoying… rewrite it.
23. Share lessons, not just achievements.
24. Write for the reader → they are the star.
25. Avoid walls of text. The X attention span is 0.69 seconds.
26. Use formatting that doesn’t make eyeballs cry.
27. Don’t trauma dump at 3AM. (Do it when your audience is active.)
28. Stay curious. Ask the questions you want to learn from.
29. DM people you genuinely vibe with.
30. Stop overthinking every post. 90% of your BANGERS will be accidental.
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Doesn’t cost you anything, but it’ll add $ to my revenue from them)
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31. Build a community you actually like hanging out with.
32. Let your content evolve as you go. You’re not a pre-written sitcom character.
33. Take breaks. Burnout ≠ consistency.
34. Don’t treat your audience like peasants. Gratitude looks good on you. 😉
35. Stop comparing yourself to people 900 days ahead of you.
36. Never copy someone else’s tone… you’ll sound like their alt account.
37. Share your story. People follow the person, not the posts.
38. If you’re bored writing it, they’ll be bored reading it.
39. Talk like a human, not ChatGPT 2019.
Last but not the least….
40. Unapologetically be your true self. THAT is your cheat code.
QUESTIONS?
Reply to this email and ASK ME!
Don’t be the chicken that didn’t cross the road.
See you on the next one.
🧡 AUNY 🧡
AD BREAK
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)
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