In partnership with
Your brand isn’t built when you post.
It’s built when you behind the scenes of your posts.
→ What you reply to
→ What you ignore
→ What you scroll past
→ What you never engage with
That’s the part everyone misses.
X’s algorithm doesn’t just read your posts.
Grok algo doesn’t just analyze your content.
It watches your behavior.
Quick Detour for my sponsors today: DEEL
Check out what they are offering for my readers:
Hiring in 8 countries shouldn't require 8 different processes
This guide from Deel breaks down how to build one global hiring system. You’ll learn about assessment frameworks that scale, how to do headcount planning across regions, and even intake processes that work everywhere. As HR pros know, hiring in one country is hard enough. So let this free global hiring guide give you the tools you need to avoid global hiring headaches.
🚨 OKAY BACK TO TOPIC 🚨
WHAT PEOPLE REMEMBER
It’s not your:
▪ follower count
▪ post frequency
▪ or even aesthetic
They remember:
▪ what conversations you show up under
▪ what ideas you enforce
▪ what themes you keep rotating
▪ how you live rent-free in people’s heads
That repetition becomes your brand.
Even if you never say it out loud.
Every interaction is a signal.
Every silence is also a signal.
If you want growth on X, stop thinking like a creator.
Think: “how do I create a pattern that the algo and my audience will recognize?”.
Do This:
→ Look at your last 20 replies
↳ What themes do they exhibit?
→ Look at 10 posts you chose not to engage with
↳ What are you silently distancing your brand from?
↳ What are you trying to grow closer to?
Do your interactions reflect the direction you’re trying to grow in?
If not, pivot.
Split your interactions / replies strategically into people. Read this to learn how.
Sometimes, growth doesn’t stall because you’re bad at posting.
It stalls because your signals are scattered.
The algorithm doesn’t reward volume.
It rewards cohesive, consistent behavior.
So do your people.
BTW… Your profile has three make-or-break assets:
your banner, bio, and pinned post.
If you want a profile that feels relatable, cohesive, and unforgettable... grab this kit that walks you through achieving it step by step.
Your 3-Part Brand Kit: Banner, Bio & Pinned Post Master Guide
A complete breakdown of the 3 core elements that make or break your personal brand on X
Quick Detour for my sponsors today: STAN STORE
Check out what they’re offering for my readers:
Welcome to the Dream Economy
$100,000. One amazing Creator. Post a video about your business (or business idea!) and enter for a chance to win a year with all your expenses covered.
We want to empower people to work for themselves. To live out their true passion.
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. For full Official Rules, visit daretodream.stan.store/officialrules.
Check out what reMarkable is offering:
Your annual review, created with Shane Parrish
Behind every successful year is honest reflection. This workbook, written by Shane Parrish and reMarkable, helps you find clarity so patterns become visible.
Traditional annual reviews add goals, tasks, and pressure. This is different. It helps you strip everything back to see what to change in your the ahead.
Ready to identify what matters?
BTW… IF YOU NEED HELP WITH STARTING YOUR NEWSLETTER;
I’m here.
You can hop on a call with me and I’ll walk you through everything:
Beehiiv Newsletter Setup & Strategy Call
Hop on a 1-on-1 call where I help build your Beehiiv newsletter from scratch