LET’S TALK ABOUT GROWTH WITH REPLIES

Everyone’s busy yelling into the void with more posts.

Meanwhile, the algorithm’s favorite playground?

Comments.

Your replies can outperform your posts and drive people to your profile if you know how to utilize your replies as a funnel.

Let’s talk about the easiest way to grow (and trigger the algo) without burning out 👇

Quick Detour for my sponsors today: ROKU

(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

WHAT THE ALGO PRIORITIZES

Every time you leave a comment, you’re stepping into someone else’s spotlight.

That means:

→ New eyeballs on your profile

→ Fresh engagement from accounts outside your circle

→ Signals to the algo that you’re part of valuable conversations

And when your comment performs well (likes, bookmarks, replies),

it boosts your “replier quality score.”

That metric quietly decides how often you land on the For You feed.

WHY “COMMENT SURF”?

✦ It ‘borrows’ reach from bigger accounts

✦ It makes your profile seem active and conversational

✦ It builds relationships in public

✦ It drives profile clicks (a major growth signal most ignore)

If your profile is primed for follower conversion, every profile click will be a new follower.

Use this 3-Part Brand Kit to make sure your profile looks good: Brand Kit

_____

HOW TO COMMENT SURF

1. Locate the giants

Find accounts with 500K–1M+ followers in your niche or (in general).

These creators pull in hundreds of comments every time they post. That’s your visibility playground.

2. Surf their comment sections

Scroll through the replies on their posts.

Instead of replying to the creator, reply to the commenters who stand out to you.

→ Look for people dropping thoughtful takes or humor that resonates with you.

→ Engage with them directly (whether in that comment or on their posts).

Treat it like mini networking in public.

Every time you reply meaningfully to someone in those posts,

you’re signaling to the algorithm:

“Hey, we’re part of the same ‘niche’.. Show my posts to them too.”

3. Build two-way visibility

Click through to the profiles of people you vibe with.

Comment on their posts, too.

Now you’ve connected the dots:

• The algo sees you engaging across shared spaces.

• It learns that your audiences overlap.

• It starts showing your posts to their followers too (not just them).

That’s how you quietly plant yourself inside bigger ecosystems without begging for attention.

YOU CAN ALSO USE AI TO HELP YOU FORMULATE REPLIES

^{_{[always recommend editing AI assisted comments before posting to retain authenticity]}}

PROMPT you can use:

You’re a content creator building authority in the [your niche].

You just found a trending post about [topic].

Write a comment that:
• Adds one new, useful insight
• Feels natural and conversational
• Ends with a soft question
Keep it under 40 words and make it sound human, not robotic.

[attach a screenshot of the post you're replying to]

Use this prompt to train your brain to naturally be able to come up with quality replies.

If you wanna learn how to leave replies that SLAP, read this:

Posting builds awareness.

Commenting builds relationships and funnels.

The algorithm rewards activity.

Not senseless volume.

Stop overposting.

Start Comment Surfing instead.

Need more help?

Let’s hop on a call.
Book a 1:1 with me: