Everyone’s busy yelling into the void with more posts.

Meanwhile, the algorithm’s favorite playground?

Comments.

Your replies can outperform your posts and drive people to your profile if you know how to utilize your replies as a funnel.

Let’s talk about the easiest way to grow (and trigger the algo) without burning out 👇

Quick Detour for my sponsors today: ROKU

(It’d mean the world to me if you click the ad links.
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Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Every time you leave a comment, you’re stepping into someone else’s spotlight.

That means:

→ New eyeballs on your profile

→ Fresh engagement from accounts outside your circle

→ Signals to the algo that you’re part of valuable conversations

And when your comment performs well (likes, bookmarks, replies),

it boosts your “replier quality score.”

That metric quietly decides how often you land on the For You feed.

✦ It ‘borrows’ reach from bigger accounts

✦ It makes your profile seem active and conversational

✦ It builds relationships in public

✦ It drives profile clicks (a major growth signal most ignore)

If your profile is primed for follower conversion, every profile click will be a new follower.

Use this 3-Part Brand Kit to make sure your profile looks good: Brand Kit

_____

1. Locate the giants

Find accounts with 500K–1M+ followers in your niche or (in general).

These creators pull in hundreds of comments every time they post. That’s your visibility playground.

2. Surf their comment sections

Scroll through the replies on their posts.

Instead of replying to the creator, reply to the commenters who stand out to you.

→ Look for people dropping thoughtful takes or humor that resonates with you.

→ Engage with them directly (whether in that comment or on their posts).

Treat it like mini networking in public.

Every time you reply meaningfully to someone in those posts,

you’re signaling to the algorithm:

“Hey, we’re part of the same ‘niche’.. Show my posts to them too.”

3. Build two-way visibility

Click through to the profiles of people you vibe with.

Comment on their posts, too.

Now you’ve connected the dots:

That’s how you quietly plant yourself inside bigger ecosystems without begging for attention.

_{^{[always recommend editing AI assisted comments before posting to retain authenticity]}}

PROMPT you can use:

Use this prompt to train your brain to naturally be able to come up with quality replies.

If you wanna learn how to leave replies that SLAP, read this:

Posting builds awareness.

Commenting builds relationships and funnels.

The algorithm rewards activity.

Not senseless volume.

Stop overposting.

Start Comment Surfing instead.

Let’s hop on a call.
Book a 1:1 with me: