In partnership with

WHY ARE YOU LETTING BURNOUT GHOST YOUR TRIBE?


Every creator face this at some point.

Some go on half-assed-ly because… pressure … because otherwise, the algo will forget me…

some burn out quietly

some…. QUIT.

One day you’re tweeting like a menace…

next day you’re staring at your blinking cursor like… what am i looking at….??

Burnout isn’t a feeling.

It’s a thief.

It steals your creativity, your energy, your spark — and worst of all, it tricks you into thinking you “lost it.”

But no… You didn’t lose it.

You’re just tired.

Here’s how to reset 👇

Quick Detour for my sponsors today: ROKU

(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

🚨 OKAY BACK TO TOPIC 🚨

Here’s a simple 3-phase system to get your momentum back without forcing anything.

Phase 1: AUDIT

Burnout always leaves clues.

→ How many posts felt forced this week?

→ Do your replies feel like chores instead of conversations?

→ What drained you most: scrolling, DMs, overthinking, pressure?

Write down 3 drainers.

Cut ONE today. One tomorrow. One the next day.

It’ll start to elevate your pressure.

❥ Add a daily ‘ghost hour’… no X, no notifications, no doomscrolling.

Walk. Stretch. Drive. Stare at the sky like the main character you are.

Phase 2: CONSTRAINT

Burnout usually comes from trying to do everything, all at once.

Try this:

1 hr → Create

At your best energy time.

1 hr → Engage

Talk to people. Not robots.

1 hr → Offload

Journal. Voice memo. Dump thoughts so your brain isn’t carrying them.
↳ You can turn these thoughts into content with this: Thoughts → Posts

❥ Track impressions before/after this shift.

Your energy shows in your content. People see it. Feel it. Respond to it.

_____

BTW… If you are into e-commerce, check out this awesome newsletter:

_____

Phase 3: RETAIN

Recovery isn’t a one-time fix.

→ Get an accountability buddy (or an app)

→ Outsource low-energy tasks (DM sorting, admin, posting reminders)

→ Do a monthly recharge audit:

What drained me? What fueled me? What needs to change?

Creators who protect their energy last longer than creators who hustle too hard.

❥ Your long-term game matters more than your short-term grind.

AD BREAK
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)

______

74% of Companies Are Scaling AI with Real-Time Web Access

Bottlenecks and slow data stall AI scale. Bright Data gives you reliable, real-time web data access for uninterrupted automation and scalable growth.

You Don’t Have to Bring Value Everyday

If your niche feels suffocating today… step outside of it. Post something else!
→ you never know, u might even discover a new niche / posting strategy.

Write about:

  • a thought you had today

  • something funny

  • something you learned

  • something personal

  • anything that actually feels true to you

Read or bookmark this X post:

_______

If you need help, let’s hop on a call

Book it here:

_____

YOUR MOVE

AD BREAK
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)

______

Master Marketing Measurement with Incrementality

Still guessing which marketing tactics actually drive sales? This free guide shows how leading DTC brands use incrementality to cut waste and scale smarter. Learn how to measure true impact, optimize your budget, and move beyond outdated attribution. Download now and start making data-backed decisions that fuel real growth.

QUESTIONS?

Reply to this email and ASK ME!

Don’t be the chicken that didn’t cross the road.

See you on the next one.
🧡 AUNY 🧡

If you want to monetize via newsletters, get started with BeeHiiv

You can sign up, get started and send newsletters for FREE

And if you wanna monetize, use my link below to receive 20% off for your first 3 months ⬇️

Reply

or to participate