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YOUR CONTENT ISN’T INVISIBLE
It’s just not being seen by the right people.
You’re not cursed. You’re not shadowbanned.
You’re just invisible in the corners you’ve chosen to show up in.
Here’s a few things you can do to start getting seen by ‘your tribe’ 👇
Quick Detour for my sponsors today: ROKU
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🚨 OKAY BACK TO TOPIC 🚨
5 WAYS TO START BEING SHOWN ON X
1. Reply to people 2–3 tiers above you
Skip the mega accounts (too saturated)
➤ Engage with creators slightly ahead of you; those building communities, not just broadcasting out into the void and never replies back to their commenters.
2. Join niche communities
Find X Communities your ideal audience already hangs out in
➤ Eg. If you’re into AI art, join a bunch of AI art communities. Post within the community. But don’t stop there, reply to people and build connections with the people who post their too.
3. Post niche content 1–2× per day
Show the algorithm exactly what kind of account you are
➤ Teach it what to do with you. This doesn’t mean you only have to post content that’s your ‘niche’, but make sure to post what you want to be known for at least once or twice a day.
4. Don’t stop at monologues
Prompt conversations. Ask questions (within or post) to encourage people to share their opinions.
➤ End your posts with something people can respond to. Read this: Conversation Starters
5. Go where your people already are
Stop waiting for discovery. The algo will not help you if you don’t help yourself. Step out of your comfort zone and start conversations. Through replies, spaces, communities, following people you like… take advantage of it being a SOCIAL platform. Be social.
➤ Find conversations already happening in your niche and plug yourself in
BTW.. If you are into e-commerce marketing, check out this newsletter:
The Algo Isn’t Your Promoter. It’s a Mirror of your Interactions.
📌 You want reach?
→ Earn it by showing up in the right places.
📌 You want engagement?
→ Spark it yourself with intentional replies and real conversations.
📌 You want growth?
→ Plant yourself where the right people can actually see you.
AD BREAK
(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)
______
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YOUR MISSION [SHOULD YOU CHOOSE TO ACCEPT IT]
Tomorrow:
▪ ▸ Leave 5 magnetic replies1 under accounts 2–3 tiers above you
▪ ▸ Post 1 piece of content that starts a conversation, not ends one
▪ ▸ Revisit your notifications tab; follow people who like your posts
▪ ▸ Stop lurking. Start showing up.
Once you’ve done this for 2 weeks, reply and let me know if your reach impoves!
See you on the next one
- AUNY 🧡
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1 How to leave magnetic replies: Reply like a Magnet
2 List of X Communities you can join: List 1, List 2, How to Use Communities