Your Content is Failing because You're in the Wrong Corners of X

YOUR CONTENT ISN’T INVISIBLE

It’s just not being seen by the right people.

You’re not cursed. You’re not shadowbanned.

You’re just invisible in the corners you’ve chosen to show up in.

Here’s a few things you can do to start getting seen by ‘your tribe’ 👇

Quick Detour for my sponsors today: ROKU

(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

5 WAYS TO START BEING SHOWN ON X

1. Reply to people 2–3 tiers above you

Skip the mega accounts (too saturated)

➤ Engage with creators slightly ahead of you; those building communities, not just broadcasting out into the void and never replies back to their commenters.

2. Join niche communities

Find X Communities your ideal audience already hangs out in

➤ Eg. If you’re into AI art, join a bunch of AI art communities. Post within the community. But don’t stop there, reply to people and build connections with the people who post their too.

3. Post niche content 1–2× per day

Show the algorithm exactly what kind of account you are

➤ Teach it what to do with you. This doesn’t mean you only have to post content that’s your ‘niche’, but make sure to post what you want to be known for at least once or twice a day.

4. Don’t stop at monologues

Prompt conversations. Ask questions (within or post) to encourage people to share their opinions.

➤ End your posts with something people can respond to. Read this: Conversation Starters

5. Go where your people already are

Stop waiting for discovery. The algo will not help you if you don’t help yourself. Step out of your comfort zone and start conversations. Through replies, spaces, communities, following people you like… take advantage of it being a SOCIAL platform. Be social.

➤ Find conversations already happening in your niche and plug yourself in

BTW.. If you are into e-commerce marketing, check out this newsletter:

The Algo Isn’t Your Promoter. It’s a Mirror of your Interactions.

📌 You want reach?

→ Earn it by showing up in the right places.

📌 You want engagement?

→ Spark it yourself with intentional replies and real conversations.

📌 You want growth?

→ Plant yourself where the right people can actually see you.

Need more help?

Let’s hop on a call.
Book a 1:1 with me:

YOUR MISSION ^{_{[SHOULD YOU CHOOSE TO ACCEPT IT]}}

Tomorrow:

▪ ▸ Leave 5 magnetic replies¹ under accounts 2–3 tiers above you

▪ ▸ Comment in 2 niche community² posts today

▪ ▸ Post 1 piece of content that starts a conversation, not ends one

▪ ▸ Revisit your notifications tab; follow people who like your posts

▪ ▸ Stop lurking. Start showing up.