In partnership with
💵 HOW TO MONETIZE ON 𝕏
First, WHAT YOU NEED:
▪ Have X Premium
▪ 500 verified followers
▪ 5M impressions in the last 3 months
Most people have the first two but struggle with the 5Million impressions. So here’s my entire playbook on what works. Use this to monetize ASAP:
Quick Detour for my sponsors today: Roku
Check out what they are offering for my readers:
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
🚨 OKAY BACK TO TOPIC 🚨
1. REPLY [WITH INTENTION]
I split my replies across 3 categories:
🔸 Peers → my size
🔸 Quality Creators → 10K–100K
🔸 Giants → 500K+ or 1M+
Each group serves a different purpose:
⤷ Peers = authentic connections
⤷ Quality Creators = visibility + access to their community + connections
⤷ Giants = lots of impressions + audience exposure via their comments
Pro Tip: Don’t just reply for the impressions. It’s important to remember, this is when you will have the most amount of traffic going to your profile because people click on your profile to check out who you are.
Keep your profile primed with this 3-Part Brand Kit and GOOD content!
Your 3-Part Brand Kit: Banner, Bio & Pinned Post Master Guide
A complete breakdown of the 3 core elements that make or break your personal brand on X
Use code FREE to get it for FREE
2. USE LISTS
I built my own curated lists of high-impression accounts
Use my lists:
☑ Giants List (500k-1M+)
☑ Everyday Frens (Peers / Quality Creators)
→ Reply as soon as people post
→ Create your own lists; add or remove accounts based on your preference / niche
Turn notifications on for the ones who you relate to the most. Reply away.
PRO TIP: Your reply speed matters.
Replies in the first 2–5 mins are way more likely to be seen by more people. But that doesn’t mean you shouldn’t reply if that time has passed. Leave a reply. But also….
3. COMMENT UNDER COMMENTS
Want to stand out on viral posts?
Don’t just reply to the poster.
Reply to the replies too.
That’s where real convos (and more impressions) live.
Reply to some of the top comments or other comments on it that resonate with you.
Why?
You can make new connections
You gain impressions from each of those replies. Adds up.
You build a social relationship with the post-er. So next time you reply, your replies have a higher chance of getting higher impressions (top comment)
2nd sponsor of the day: Check out what Miso Robotics is offering for you guys:
The $4 Billion Problem Hiding in Every Fast-Food Location
You want a quick bite, but the line’s too long. So you bail. The top frustration for 93% of monthly fast-food visitors, long lines equal missed meals and missed revenue. So brands like White Castle use Miso Robotics. Miso’s AI-powered restaurant kitchen robot works 2X faster than average fry cooks. That means shorter lines and up to 3X more profit per location.
This is a paid advertisement for Miso Robotics’ Regulation A offering. Please read the offering circular at invest.misorobotics.com.
4. MAKE YOUR REPLIES MEANINGFUL
Every good reply does 3 things:
→ Adds value (entertainment, insight, support)
→ Stays relevant (matches post tone/topic)
→ Invites conversation (question, follow-up, wit)
Do not quote post your posts to their comments. Seems inauthentic, desperate and spammy. (unless it’s relevant ofcourse)
Use this newsletter to learn how to leave meaningful replies that could convert new followers as you go thru this ‘impressions farming’ journey: Magnetic Replies
5. DON’T FORGET: YOUR CONTENT MATTERS TOO
Replies bring people to your profile.
Your content makes them stay.
So if your profile / content is trash…
→ You’ll get views, but no followers
→ You’ll get clicks, but no future benefits from it
Because you will only get paid for the impressions you get on your posts from verified accounts. So the more connections you make, more feeds you will show up on.
Read this for how it works:
3rd sponsor of the day: Check out what Attio is offering for you guys:
Here's how I use Attio to run my day.
Attio's AI handles my morning prep — surfacing insights from calls, updating records without manual entry, and answering pipeline questions in seconds. No searching, no switching tabs, no manual updates.
Bonus Tips from the Reply Trenches:
▪ Keep your replies short, smart, and on-topic
▪ Use images/memes when relevant (media = more reach)
▪ Don’t spam links or quotes
▪ Don’t reply too fast - algo might flag you as a bot
▪ Repurpose good replies into full posts
▪ Speak in Spaces (especially if it’s a host you’ve been commenting on posts of)
▪ Analyze your replies weekly to see what works best and doesn’t
Don’t forget to reply and let me know what you thought of this newsletter.
See you on the next one
- AUNY 🧡
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