Everyone’s obsessed with “making money on X.”

But most creators don’t actually understand how the system works or why some people with large follower count and good engagement earn less.

Allow me to break it down for you ⬇️

Quick Detour for my sponsors today: ROKU

(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

You’re Not Paid for Views. You’re Paid for Value.

Let’s set the record straight…

X’s Creator Revenue Share isn’t about how many people see your posts.

It’s about how good those engagements are.

The platform’s getting smarter — and it’s watching who interacts, how deeply, and why.

If you’re chasing views, vanity metrics, or farming throwaway engagement… you’re literally playing the game wrong.

You don’t earn from “ad impressions.”

You earn from high-quality engagement that signals real value to the algorithm.

The engagement also has to come from VERIFIED accounts (with blue check)

Here’s what actually matters:

Bookmarks, reposts, and thoughtful replies > likes

→ The algorithm weighs meaningful actions heavier than casual taps or short 👀 emoji replies.

Premium+ > Premium engagements

→ Verified higher quality users have stronger impact on your payouts.

Spam accounts don’t really count even if they’re Premium.

→ Low-quality engagement = low contribution.

Impressions don’t earn money.

→ But they create potential; no views means no chance for engagement anyway.

Meaningful follows + profile clicks matter.

→ They’re counted as engagement signals tied to payout potential.

Non-verified accounts don’t contribute at all.

→ They can help visibility, but not your actual earnings.

_____

Read this article from X Premium if you wanna do a deeper dive.

The system’s favoring creators who:

→ Create unique, useful content

→ Spark real conversations

→ Drive bookmarks instead of vanity likes

→ Build relationships with verified, active users

If you’re gaming for reach but delivering crap, the system sees it but ignores it aka you’ll have low reach.

Comments are currency now.

Each meaningful reply multiplies your potential visibility and your revenue weight.

The more people genuinely have conversations under your post, the more the algo recognizes it as valuable content worth pushing further.

So stop asking, “Why didn’t this go viral?”

Ask, “Did this spark any real conversation?” or “Will it spark convo?” before you post.

That’s the new metric.

If you are still waiting to be monetized on X, read this:

You’re not competing for attention anymore.

You’re competing for quality.

Likes fade

Bookmarks build rapport

Comments build real connections

🧡 Stop chasing impressions. Create impact.

Let’s hop on a call.
Book a 1:1 with me: