💵 HOW TO MONETIZE ON 𝕏

First, WHAT YOU NEED:

▪ Have X Premium
▪ 500 verified followers
▪ 5M impressions in the last 3 months

Most people have the first two but struggle with the 5Million impressions. So here’s my entire playbook on what works. Use this to monetize ASAP:

1. REPLY [_{^{WITH INTENTION}}]

I split my replies across 3 categories:

🔸 Peers → my size
🔸 Quality Creators → 10K–100K
🔸 Giants → 500K+ or 1M+

Each group serves a different purpose:

⤷ Peers = authentic connections

⤷ Quality Creators = visibility + access to their community + connections

⤷ Giants = lots of impressions + audience exposure via their comments

Pro Tip: Don’t just reply for the impressions. It’s important to remember, this is when you will have the most amount of traffic going to your profile because people click on your profile to check out who you are. Keep your profile primed with this 3-Part Brand Kit and GOOD content!

Quick Detour for my sponsors today: ROKU

(It’d mean the world to me if you click the ad links.
Doesn’t cost you anything, but it’ll add $ to my revenue from them)

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

2. USE LISTS

I built my own curated lists of high-impression accounts

Use my lists:
☑ Giants List (500k-1M+)
☑ Everyday Frens (Peers / Quality Creators)

→ Reply as soon as people post

→ Create your own lists; add or remove accounts based on your preference / niche

Turn notifications on for the ones who you relate to the most. Reply away.

PRO TIP: Your reply speed matters.
Replies in the first 2–5 mins are way more likely to be seen by more people. But that doesn’t mean you shouldn’t reply if that time has passed. Leave a reply. But also….

3. COMMENT UNDER COMMENTS

Want to stand out on viral posts?

Don’t just reply to the poster.
Reply to the replies too.

That’s where real convos (and more impressions) live.

Reply to some of the top comments or other comments on it that resonate with you.

Why?

1. You can make new connections

2. You gain impressions from each of those replies. Adds up.

3. You build a social relationship with the post-er. So next time you reply, your replies have a higher chance of getting higher impressions (top comment)

4. MAKE YOUR REPLIES MEANINGFUL

Every good reply does 3 things:

→ Adds value (entertainment, insight, support)
→ Stays relevant (matches post tone/topic)
→ Invites conversation (question, follow-up, wit)

Do not quote post your posts to their comments. Seems inauthentic, desperate and spammy. (unless it’s relevant ofcourse)

Use this newsletter to learn how to leave meaningful replies that could convert new followers as you go thru this ‘impressions farming’ journey: Magnetic Replies

5. DON’T FORGET: YOUR CONTENT MATTERS TOO

Replies bring people to your profile.

Your content makes them stay.

So if your profile / content is trash…

→ You’ll get views, but no followers
→ You’ll get clicks, but no future benefits from it
→ You’ll hit impressions, but once you monetize, you might not make anything

Because you will only get paid if you have engagement on your posts from verified followers. Read this for how it works:

Work on that simultaneously by building your profile like a resume.
Learn how to keep your profile primed: X is your Resume

Bonus Tips from the Reply Trenches:

▪ Keep your replies short, smart, and on-topic

▪ Use images/memes when relevant (media = more reach)

▪ Don’t spam links or quotes

▪ Don’t reply too fast - algo might flag you as a bot

▪ Repurpose good replies into full posts

▪ Speak in Spaces (especially if it’s a host you’ve been commenting on posts of)

▪ Analyze your replies weekly to see what works best and doesn’t

Need more help monetizing?

Let’s hop on a call.

Book a 1:1 with me:

Feel free to let me know if you need any help. See you on the next one.
- AUNY 🧡 

USE AI AS YOUR CREATIVE PARTNER

Here’s an awesome tool you can try out that reads your X posts (without having to connect your X), analyzes your profile and helps you come up with content ideas automatically [7 days free trial available]:

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