Why Do Your Posts Look Like Homework?

Why Your Posts Look Like Homework

And why people scroll right past them.

No matter how brilliant your ideas are…

If your formatting sucks, they won’t get seen.

Social media isn’t just a writing game.

It’s a design game.

You’re not writing essays.

You’re designing experiences that force people to stop scrolling.

Here’s how to stop losing audience over something you can fix in 5 minutes:

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☑ THE BORING VERSION (aka Homework Vibes)

“Just had coffee. Thinking about how weirdly addicted I’ve become to this one ritual and how it makes me feel like I’m back in my old apartment writing at 3am, and how that version of me would’ve been proud to see where I am now.”

…. Did you even read that?

Doubt it 😛 

→ Looks like a blob of text

→ No scannability. You can’t skim

→ No emotion triggers to reply

Guess what you (or anyone) would do?? → Scroll.

✓ THE DOPE VERSION (aka Scroll-Stopping)

DID YOU READ THAT?

🟢 I bet… YOU DID 🟢 

LET’S BREAK DOWN WHY

→ Intriguing first 1-2 lines
→ broken down, short phrases
→ bullet points that guide your eyes
→ length of lines flow naturally like a staircase _{^{(you see it now right?)}}
→ a photo for emotional resonance

Bonus points for cuteness… and YES, YOU ARE CUTE TOO! 🧡 

FORMATTING CHEAT CODES ⤵

Here’s how to stop writing like you’re composing an essay for school and start formatting like a creator:

1. Use bold & line breaks

   1. One idea per line. Always.

   2. Emphasize key lines. Make them pop.

2. Add directional movement

   1. Symbols like → ↳ ✦ ❥ ➤ make your posts flow

   2. They guide the eye and subconsciously give rhythm

3. Think in chunks

   1. Break paragraphs into scannable bits

   2. Use contrast to help ideas land harder

4. No big blocks

   1. Big text blocks = guaranteed bounce

   2. Think scroll-ability, not readability

5. Attach relevant media

   1. If nothing else, people stop to look at your photo / vid.

   2. Even if they don’t read, they could have something to say about it.
      

If you found value in this newsletter, you’ll find this one super helpful as well:

🧠 Pro-Tip:

Use this AI prompt to check formatting:

Review this post for visual formatting. Suggest changes to improve rhythm, contrast, scannability and aesthetically pleasing formatting for a social media audience. Do not use too many emojis. [Insert draft]

Let AI be your second pair of eyes.

TRY IT TODAY

Reply to this email and send me your before + after in a reply.
Let’s fix formatting together. I’m always happy to give feedback!

See you on the next one.
- Auny 🧡 

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