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Why Your Posts Look Like Homework
And why people scroll right past them.
No matter how brilliant your ideas are…
If your formatting sucks, they won’t get seen.
Social media isn’t just a writing game.
It’s a design game.
You’re not writing essays.
You’re designing experiences that force people to stop scrolling.
Here’s how to stop losing audience over something you can fix in 5 minutes:
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🚨 OKAY BACK TO TOPIC 🚨
☑ THE BORING VERSION (aka Homework Vibes)
“Just had coffee. Thinking about how weirdly addicted I’ve become to this one ritual and how it makes me feel like I’m back in my old apartment writing at 3am, and how that version of me would’ve been proud to see where I am now.”
…. Did you even read that?
Doubt it 😛
→ Looks like a blob of text
→ No scannability. You can’t skim
→ No emotion triggers to reply
Guess what you (or anyone) would do?? → Scroll.
✓ THE DOPE VERSION (aka Scroll-Stopping)
DID YOU READ THAT?
🟢 I bet… YOU DID 🟢
LET’S BREAK DOWN WHY
→ Intriguing first 1-2 lines
→ broken down, short phrases
→ bullet points that guide your eyes
→ length of lines flow naturally like a staircase (you see it now right?)
→ a photo for emotional resonance
Bonus points for cuteness… and YES, YOU ARE CUTE TOO! 🧡
FORMATTING CHEAT CODES ⤵
Here’s how to stop writing like you’re composing an essay for school and start formatting like a creator:
Use bold & line breaks
One idea per line. Always.
Emphasize key lines. Make them pop.
Add directional movement
Symbols like → ↳ ✦ ❥ ➤ make your posts flow
They guide the eye and subconsciously give rhythm
Think in chunks
Break paragraphs into scannable bits
Use contrast to help ideas land harder
No big blocks
Big text blocks = guaranteed bounce
Think scroll-ability, not readability
Attach relevant media
If nothing else, people stop to look at your photo / vid.
Even if they don’t read, they could have something to say about it.
If you found value in this newsletter, you’ll find this one super helpful as well:
🧠 Pro-Tip:
Use this AI prompt to check formatting:
Review this post for visual formatting. Suggest changes to improve rhythm, contrast, scannability and aesthetically pleasing formatting for a social media audience. Do not use too many emojis. [Insert draft]Let AI be your second pair of eyes.
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TRY IT TODAY
Reply to this email and send me your before + after in a reply.
Let’s fix formatting together. I’m always happy to give feedback!
See you on the next one.
- Auny 🧡
If you enjoyed this, you’ll enjoy my other newsletters too. Read them here (i promise, they’re all really pretty ♡):
Don’t forget to sign up for BeeHIIv so you can monetize your newsletters ⬇️
CTV ads made easy: Black Friday edition
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting — plus creative upscaling tools that transform existing assets into CTV-ready video ads. Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.