Everyone blames their reach on the algo.

But here’s something most people don’t realize:

Your content isn’t the first thing X judges.

YOU are.

Your account is.

Before your post even hits any timeline, your account already has a reputation “score” that decides whether X should push your content…

or ignore it.

Creators who adapt and do the ‘right things’, are able to grow.

Creators who don’t, stay stuck with their posts dying at 69 impressions.

Let’s break it down what to do and what not to do 👇

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X doesn’t treat every account equally.

There’s a behind-the-scenes evaluation that happens before your post goes anywhere.

And yes… this is backed by the open-source algorithm you can read here. Don’t let the nerdy codes and phrases scare you.

All they mean is:

X classifies your account as “high-signal” or “low-signal” before pushing your content to someone’s for you page.

If you barely interact, reply to no one, or only post into the void… you get labeled low-signal.

Low-signal = low distribution.
No matter how good your content is.

This is why two creators can post the exact same quality and one blows up while the other gets ignored.

It’s not talent.
It’s the invisible score.

Here’s what X is quietly tracking in the background:

Engagement velocity

How quickly people interact with you.

Outbound interactions

Who you talk to (and whether they are quality accounts or spammers).

Your network graph

Are you interacting with real active accounts… or dead ones (the ones that don’t get engagement)?

Profile click potential

If people check you out, your score rises (because it signals you’re interesting)

How “useful” X thinks you are

If you add value in conversations (posts, comments or spaces), you’re rewarded.

If you’re posting away hoping for the algo to see you, you’ll be ignored.

This is all part of the “signal strength” the code refers to.

Imagine this. You open your phone to an alert. It says, “you spent $236,000,000 more this month than you did last month.”

If you were the top bidder at Sotheby’s fall auctions, it could be reality.

Sounds crazy, right? But when the ultra-wealthy spend staggering amounts on blue-chip art, it’s not just for decoration.

The scarcity of these treasured artworks has helped drive their prices, in exceptional cases, to thin-air heights, without moving in lockstep with other asset classes.

The contemporary and post war segments have even outpaced the S&P 500 overall since 1995.*

Now, over 70,000 people have invested $1.2 billion+ across 500 iconic artworks featuring Banksy, Basquiat, Picasso, and more.

How? You don’t need Medici money to invest in multimillion dollar artworks with Masterworks.

Thousands of members have gotten annualized net returns like 14.6%, 17.6%, and 17.8% from 26 sales to date.

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_{*Based on Masterworks data. Past performance is not indicative of future returns. Important Reg A disclosures: masterworks.com/cd}

Do these and your reach will start to improve (if you are consistent for 1-2 weeks).

1. Warm up before you post

Spend 10 minutes engaging with active accounts. This wakes up your ‘signals’ and you might even show up on their feed.

2. Comment Surf ( ← read this) your way into the right circles

Show up in posts from accounts with 500K–1M+ followers.

→ Scroll their comments.

→ Find people saying interesting things.

→ Reply to them, click their profiles, interact with their posts.

This tells the algorithm:

“Hey, these people overlap. Show them each other’s content.”

That’s how you break into larger ecosystems (and expand your reach).

3. Avoid low-quality engagement

One-word replies and emoji spam drag your score down.

X wants to see that you think and have convos, not just react.

Also according to one of the latest posts from Nikita Bier, they are working on suspending accounts that are automated. So make sure to sound like a real human as much as possible.

4. Quote post as little as possible

As much as you may think you’re helping their impressions, it’s harming you.

Try taking a screenshot of their post and voicing your opinions with good context instead.

You can always tag them in the photo or replies.

If you quote post without too much context, algo may deem it as ‘unoriginal’ content.

5. Do not post links.

Your account is already at the judge’s table.

Don’t make it worse. BTW.. hashtags are also useless now.

That’s 3 sales this quarter. 26 sales total. 

And the performance?

14.6%, 17.6%, and 17.8% → The three most representative annualized net returns.
(See all 26 at Masterworks.com)

Masterworks is the biggest platform for investing in an asset class that hasn’t moved in lockstep with the S&P 500 since ‘95.

In fact, the market segment they target outpaced the S&P overall in that time frame.*

Not private equity or real estate… It’s contemporary and post war art. Crazy, right? 

Masterworks investors are typically high net worth, but the point is that you don’t need to be a capital-B BILLIONAIRE to invest in high-caliber art anymore.

Banksy. Basquiat. Picasso and more. 

80+ of the world’s most attractive artists have been featured.

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_{*Masterworks data. Investing involves risk. Past performance not indicative of future returns. Reg A disclosures at masterworks.com/cd}

BTW, the X code base (parts of it) is open source.

Source:

Your posts don’t flop because the algo hates you.

They flop because your account isn’t sending the right signals yet.

Fix the signals → Fix your reach.

Interact smarter and stop posting into the void…

because you don’t have to.

You can do this right!
I’ll see you on the next one.
- AUNY 🧡

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