In partnership with
Your reach on X is like your daily coffee:
Some days it hits perfectly, others it's straight up trash.
Some days you have HIGH REACH on X
Some days your LOW REACH makes you wanna quit X
Here's how you can hack these reach cycles & still come out on top
Quick Detour for my sponsors today: Roku
Check out what they are offering for my readers:
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
🚨 OKAY BACK TO TOPIC 🚨
When you're having a HIGH REACH day:
• Double down on content
• Post bangers that highlights your "brand"
• Reply to EVERY comment you get
• Start convos that slap
• Network like a mad man (or woman)
Think of it like you on 5 Espresso shots
UTILIZE THAT ENERGY 💪
Pro Tip: Don’t just reply for the impressions. It’s important to remember, this is when you will have the most amount of traffic going to your profile because people click on your profile to check out who you are.
Keep your profile primed with this 3-Part Brand Kit and GOOD content!
Your 3-Part Brand Kit: Banner, Bio & Pinned Post Master Guide
A complete breakdown of the 3 core elements that make or break your personal brand on X
Use code FREE to get it for FREE
On LOW REACH days:
• Slide into others' comment sections
• DM interesting people
• Build genuine connections
• KEEP posting (consistency > numbers)
It's like when you crash hard after a caffeine overdose but you still gotta get sh*t done 😤
Utilize spaces on low reach days
Join Spaces:
• That align with your interests
• Topics you're knowledgeable in
• Share your badasss takes
It'll get eyes on your profile / content
If you stay in the listeners, utilize the purple pill to join in on the convo
2nd sponsor of the day: Check out what Deel is offering for you guys:
Hiring in 8 countries shouldn't require 8 different processes
This guide from Deel breaks down how to build one global hiring system. You’ll learn about assessment frameworks that scale, how to do headcount planning across regions, and even intake processes that work everywhere. As HR pros know, hiring in one country is hard enough. So let this free global hiring guide give you the tools you need to avoid global hiring headaches.
Anyway, back to topic...
You know those connections you build on LOW REACH days?
They become your 'reply guys' when your reach comes back
↳Their for you feeds will be filled with your content
Play chess while others play checkers 📈
Key mindset shift you need IMMEDIATELY:
↦ Stop seeing low reach days as L's
↦ Start seeing them as opportunities to nurture your audience
The algorithm can't stop your grind 😮💨
3rd sponsor of the day: Check out what Attio is offering for you guys:
Here's how I use Attio to run my day.
Attio's AI handles my morning prep — surfacing insights from calls, updating records without manual entry, and answering pipeline questions in seconds. No searching, no switching tabs, no manual updates.
Pro Tips:
• Post 3-5x daily (at least while you're growing)
• Reply to comments on your posts ASAP
• Share your results (boom: content!)
• Reply with more than just 👀 emojis
• Add value, not noise
• Piggy back on trending topics (but don't overdo it)
• Type like you talk (posts / replies)
• Avoid curse words
• Adding media can help you stand out
• Spread love not hate
Just be a normal human
That's literally the cheat code 🤷🏻♀️
Actionable steps:
Don't just read this.
Or tell me "AUNY THIS IS AWESOME"
TAKE F**KING ACTION
Nothing happens without you putting in real effort!
See you on the next one
- AUNY 🧡
NEED PERSONALIZED FEEDBACK OR ADVICE FOR YOUR X ACCOUNT?
Check out some of the services I offer:
