In partnership with
YOU CAN SWITCH NICHES WITHOUT STARTING FRESH
Lots of creators stay stuck in a niche they no longer like because they think they need to delete everything and start over.
Lemme tell you right now… NO.
You don’t need to
I completely switched from crypto to personal branding and tech without ever deleting a single post or reply.
Allow me to show you how you can do the same 👇🏽
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🚨 OKAY BACK TO TOPIC 🚨
People think of changing niche like a total identity crisis.
They delete every old post.
Scrub their replies.
Some even nuke their entire account and start from zero on a brand new account…
All because they think the algorithm won’t let them evolve.
But it’s not like that.
You don’t need a clean slate.
You just need to send new signals.
The algo doesn’t really care about your past.
It cares about your patterns.
And patterns can be rewritten.
HOW TO TELL THE ALGO YOU WANT TO BE PART OF A NEW NICHE
Your niche isn’t defined by:
your oldest posts
your followers
or your past interests
It’s defined by the signals you feed the algo on a daily basis.
It’s constantly learning from your interactions.
If you start posting about a new topic consistently (especially with the new AI powered algo),
the algorithm will eventually say:
“Oh! this is who you are now.”
It won’t happen overnight, or in 2 days or 3… it has to see it your new signals consistently over a week or 2 or 3.
SO… how do you signal to the algo? 👇🏽
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14-DAY NICHE CHANGE CHALLENGE
If you want to change niches, do this:
Post 1–2 times a day about your new niche
Clean, consistent, unmistakable signals.
Don’t overthink the content. Just put it out.
Reply to people inside the niche every single day
This is the real key to changing your niche.
Your replies place you inside new conversations that are tied to your potential ‘new’ niche → new clusters → new audience that will see your new posts.
Ignore your old content
Don’t delete posts.
Don’t hide your history because it is still a part of you, your journey.
Your past is your credibility. Erasing it is a mistake.
Do it consistently for 14 days
Not “whenever you feel inspired.”
If you want to re-train your algo, you HAVE TO do it.
The algo needs repetition to reclassify you.
After a certain amount of time, the algorithm starts treating you like you belong in the new niche (it might still associate you with your old niche, but it’ll start to catch up).
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There’s a little more I touched on about niche in these 2 newsletters.
Feel free to check them out:
Pick the topic you want to be known for.
Post about it today.
Interact within it today.
Repeat tomorrow.
Repeat for 14 days.
Your niche only changes when you own up to it.
SEE YOU ON THE NEXT ONE
- AUNY 🧡
