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👩🏻💻 WHY YOU FEEL INVISIBLE
Most creators focus on aesthetics.
Color palettes. Logos. Emojis.
But visual polish doesn’t mean it lands with people.
And if your brand feels flat… it’s not a design issue.
It’s a depth issue.
Quick Detour for my sponsors today: Roku
Check out what they are offering for my readers:
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
🚨 OKAY BACK TO TOPIC 🚨
🧩 WHAT IS BRAND DEPTH?
Brand depth is the emotional and sensory dimension of how people feel when they interact with you.
It’s what keeps people scrolling your profile like it’s a TV show.
⤷ A brand with depth makes people pause.
⤷ A brand with depth sticks in their mind.
⤷ A brand with depth feels alive.
✨ 3 WAYS TO ADD DIMENSION
➊ Tone Layering
Don’t be a one-tone robot.
↳ Mix edgy with soft. Funny with sincere. Professional with unhinged.
Your voice needs contrast, not perfection.
❥ ACTION: Pick one post this week and intentionally switch the tone mid-way through. Break the pattern
➋ Visual Texture
Flat = overused gradients and random emoji vomit.
↳ Add custom textures. Photography. Shadows. Lighting. Scenes.
Show what lives inside your world, not just the wrapper.
❥ ACTION: Redesign your banner or pinned post to reflect mood, not just info. Use lighting, contrast, or story cues. Try reading this: 3-Part Brand Kit
➌ Emotional Moments
If your brand never bleeds, nobody cares.
↳ Share the real parts. A regret. A small win. A what-if thought.
People want humanity, not just content.
❥ ACTION: Once a week, write a micro-story from your own life that reveals a truth even a tiny one. Try reading this: How to Turn Thoughts to Content
2nd sponsor of the day: Check out what Bouqs is offering for you guys:
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In today’s floral industry, 60% of flowers are wasted before ever being sold. The Bouqs Co. uses proprietary tech to slash waste to <2% while getting flowers from farm-to-door 3x more efficiently. Now, they’re launching 70+ retail hubs to dominate the $18B U.S. market. Become a shareholder in The Bouqs Co.
Invest in The Bouqs Co.
This is a paid advertisement for The Bouq’s Regulation CF offering. Please read the offering circular at https://invest.bouqs.com/
🤓 MY 3D BRAND FORMULA:
Persona + Perception + Presence
✔ Persona = Your values, quirks, voice
✔ Perception = How your audience feels you
✔ Presence = The consistency + vibe across every touchpoint (banner, replies, content, visuals)
YOUR MISSION (SHOULD YOU CHOOSE TO ACCEPT IT)
Pick 1 layer your brand is missing right now.
Fix it this week.
Need help building a brand that feels like you?
I help creators refine their vibe, visuals, and voice.
Check out my newsletter, digital kits, or book a 1:1 call:
1 Hour Content and Branding Advising Call
Hop on a 1-on-1 call with me where I’ll go over your profile and answer questions
3rd sponsor of the day: Check out what Attio is offering for you guys:
Here's how I use Attio to run my day.
Attio's AI handles my morning prep — surfacing insights from calls, updating records without manual entry, and answering pipeline questions in seconds. No searching, no switching tabs, no manual updates.
E-Book
If you found value in this newsletter, you’ll find this free e-guide helpful as well. Download it here (for free):
0 to 20k Followers in 0 to 60 Seconds
Here’s what’s actually worked for me (and might work for you too if you apply them)
Use code FREE to get it for FREE
SEE YOU ON THE NEXT ONE
🦋